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subject:"New product development"
~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Innovation"
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New product development
Innovation
Crowdsourcing
3
Produktentwicklung
3
Customer integration
2
Innovation management
2
Innovationsmanagement
2
Kundenintegration
2
Social Web
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customer-centric innovation
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Fuchs, Christoph
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Schreier, Martin
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Bridging the gap between advertising academia and practice
Journal of marketing research : JMR
Technological forecasting & social change : an international journal
9
Information systems research : ISR
6
IEEE transactions on engineering management : EM
5
International journal of innovation management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Business horizons
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Open tourism : open innovation, crowdsourcing and co-creation challenging the tourism industry
4
Research policy : policy, management and economic studies of science, technology and innovation
4
Research technology management : RTM
4
Research-technology management
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Crowdsourcing : Innovationsmanagement mit Schwarmintelligenz ; [interaktiv Ideen finden, kollektives Wissen effektiv nutzen, mit Fallbeispielen und Checklisten]
3
Ross School of Business working paper series
3
SpringerLink / Bücher
3
Strategic organization
3
California management review
2
Crowd Entrepreneurship : das Gründungsgeschehen im Wandel
2
Faculty & research / Insead : working paper series
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Innovation: organization & management : IOM
2
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
2
International journal of business innovation and research
2
International journal of entrepreneurship and innovation management
2
International journal of technology marketing : IJTMkt
2
Journal of business economics : JBE
2
Journal of business research : JBR
2
Journal of engineering and technology management : JET-M
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of operations management
2
Markt- und Unternehmensentwicklung / Markets and Organisations
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Research
2
Transportation research / E : an international journal
2
Working papers / Harvard Business School, Division of Research
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Integration of consumers into new product development by social media-based crowdsourcing : findings from the consumer goods industry in Germany
Geise, Fabian A.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 15-27)
.
2017
Persistent link: https://www.econbiz.de/10011539951
Saved in:
2
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
3
Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Stephen, Andrew T.
;
Zubcsek, Peter Pal
;
Goldenberg, Jacob
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
Saved in:
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