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subject:"New product development"
~isPartOf:"Bridging the gap between advertising academia and practice"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Produktentwicklung"
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Search: subject_exact:"Crowd testing"
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New product development
Produktentwicklung
Crowdsourcing
3
Customer integration
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Kundenintegration
2
Social Web
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crowdsourcing
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customer-centric innovation
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idea generation
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network experiments
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new products
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product development
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Goldenberg, Jacob
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Schreier, Martin
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Bridging the gap between advertising academia and practice
Journal of marketing research : JMR
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Technological forecasting & social change : an international journal
5
IEEE transactions on engineering management : EM
4
Information systems research : ISR
4
Research policy : policy, management and economic studies of science, technology and innovation
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of innovation management
3
Business horizons
2
Crowdsourcing : Innovationsmanagement mit Schwarmintelligenz ; [interaktiv Ideen finden, kollektives Wissen effektiv nutzen, mit Fallbeispielen und Checklisten]
2
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
2
International journal of business innovation and research
2
Journal of engineering and technology management : JET-M
2
Journal of marketing
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Research technology management : RTM
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Research-technology management
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Strategic organization
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Athens journal of business & economics : AJBE
1
Cogent business & management
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E-Business
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ERIM Ph. D. series research in management / Erasmus Institute of Management
1
Electronic commerce & digital markets : ecm
1
Equilibrium : quarterly journal of economics and economic policy
1
European journal of marketing
1
Global business review
1
Handbook of strategic e-business management
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovation: organization & management : IOM
1
International journal of arts management
1
International journal of electronic commerce : IJEC
1
International journal of innovation management : IJIM
1
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
1
International journal of networking and virtual organisations : IJNVO
1
International journal of product development : IJPD
1
International journal of production economics
1
International journal of quality and innovation : IJQI
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of six sigma and competitive advantage : IJSSCA
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Integration of consumers into new product development by social media-based crowdsourcing : findings from the consumer goods industry in Germany
Geise, Fabian A.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 15-27)
.
2017
Persistent link: https://www.econbiz.de/10011539951
Saved in:
2
The value of marketing crowdsourced new products as such : evidence from two randomized field experiments
Nishikawa, Hidehiko
;
Schreier, Martin
;
Fuchs, Christoph
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 525-539
Persistent link: https://www.econbiz.de/10011743668
Saved in:
3
Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Stephen, Andrew T.
;
Zubcsek, Peter Pal
;
Goldenberg, Jacob
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
Saved in:
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