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subject:"Niederlande"
type_genre:"Case study"
~person:"Alfirevic, Niksa"
~person:"Drasković, Nikola"
~person:"Keupp, Marcus Matthias"
~subject:"KMU"
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Niederlande
KMU
SME
2
Schweiz
2
Switzerland
2
B-to-B-Marketing
1
Biowissenschaften
1
Business start-up
1
Business-to-business marketing
1
Einführung
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Glass packaging
1
Glasverpackung
1
Immaterialgüterrechte
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Implementation
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Intellectual property rights
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Alfirevic, Niksa
Drasković, Nikola
Keupp, Marcus Matthias
Gassmann, Oliver
3
Volery, Thierry
3
Kuks, Stefan
2
Pfeiffer, Thomas
2
Adam, Brigitte
1
Aljets, Enno
1
Ammann, Paul
1
Baldegger, Rico
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Benninghoff, Martin
1
Benz, Arthur
1
Bobka, Gabriele
1
Bressers, Hans
1
Bressers, Hans Th. A.
1
Brügger, Fredy
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Burkhardt, Christian
1
Degener, Mirko
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Engwall, Lars
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Festel, Gunter
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Fleschen, David
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Frankenberger, Karolin
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Friesike, Sascha
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Halbach, Arnd
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Hürzeler, Peter
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Immerschitt, Wolfgang
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Kissling-Näf, Ingrid
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Laudel, Grit
1
Letsch, Bernhard
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Lettkemann, Eric
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Müller, Christoph
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Customer-centric marketing strategies : tools for building organizational performance
1
International entrepreneurship in the life sciences
1
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ECONIS (ZBW)
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Toward a customer-centric strategy implementation model : the case of a European mid-sized glass-packaging producer
Alfirevic, Niksa
;
Drasković, Nikola
;
Pavičić, Jurica
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 476-497)
.
2013
Persistent link: https://www.econbiz.de/10009669507
Saved in:
2
Intellectual property protection : the case of three Swiss life science SMEs
Keupp, Marcus Matthias
;
Friesike, Sascha
;
Gassmann, Oliver
- In:
International entrepreneurship in the life sciences
,
(pp. 194-209)
.
2011
Persistent link: https://www.econbiz.de/10009309661
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