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subject:"Online-Marketing"
~isPartOf:"Journal of management information systems : JMIS"
~isPartOf:"Long range planning : LRP ; international journal of strategic management"
~subject:"Digitization"
~subject:"Internet marketing"
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Search: subject_exact:"Online-Plattform"
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Online-Marketing
Digitization
Internet marketing
Digital platform
32
Digitale Plattform
32
E-commerce
16
Electronic Commerce
16
Network economics
16
Netzwerkökonomik
16
Social Web
11
Social web
11
Digitalisierung
9
Online retailing
7
Online-Handel
7
online platforms
6
Competition
5
Consumer behaviour
5
Konsumentenverhalten
5
Wettbewerb
5
Mobile Anwendung
4
Mobile application
4
Viral marketing
4
Virales Marketing
4
Crowdfunding
3
Digitale Dienste
3
Mobile communications
3
Mobilkommunikation
3
New product development
3
Personalisierung
3
Personalization
3
Produktentwicklung
3
Web-based service
3
online reviews
3
Anlageverhalten
2
Asymmetric information
2
Asymmetrische Information
2
Behavioural finance
2
Betriebliche Wertschöpfung
2
Beziehungsmarketing
2
Business model
2
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English
16
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Qiu, Liangfei
2
Blohm, Ivo
1
Buck, Trevor
1
Cao, Zike
1
Cennamo, Carmelo
1
Cepa, Katharina
1
Cheng, Hsing Kenneth
1
Chintakananda, Asda
1
Chu, Junhong
1
Damsgaard, Jan
1
Delft, Stephan von
1
Gawer, Annabelle
1
Geurts, Amber
1
Ho, Yi-Chun
1
Hui, Kai-Lung
1
Janze, Christian
1
Karhade, Prasanna P.
1
Karhu, Kimmo
1
Kathuria, Abhishek
1
Kazan, Erol
1
Konsynski, Benn R.
1
Kumar, Naveen
1
Kumar, Subodha
1
Li, Minqiang
1
Li, Zhiyong
1
Lim, Eric T. K.
1
Limayem, Moez
1
Malgonde, Onkar S.
1
McIntyre, David P.
1
Morgan-Thomas, Anna
1
Nan, Guofang
1
Nian, Tingting
1
Padmanabhan, Balaji
1
Pu, Jingchuan
1
Ritala, Paavo
1
Siering, Michael
1
Srinivasan, Arati
1
Stratopoulos, Theophanis C.
1
Sørensen, Carsten
1
Tan, Chee-Wee
1
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Journal of management information systems : JMIS
Long range planning : LRP ; international journal of strategic management
Journal of business research : JBR
24
Technological forecasting & social change : an international journal
16
Electronic markets : EM ; the international journal of electronic commerce and business media
15
Discussion papers / CEPR
14
Information systems research : ISR
13
NBER working paper series
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Technovation : the international journal of technological innovation, entrepreneurship and technology management
9
Springer eBook Collection
7
Working papers / BRIE
7
CESifo working papers
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Internet policy review : journal on internet regulation
6
Journal of open innovation : technology, market, and complexity
6
Marketing science
6
MIS quarterly executive
5
Research policy : policy, management and economic studies of science, technology and innovation
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Business horizons
4
Business strategy and the environment
4
Competition & change : the journal of global business and political economy
4
Digital business
4
Discussion paper series / IZA
4
Discussion paper series / Philippine Institute for Development Studies
4
European research studies
4
International journal of enterprise information systems : an official publication of the Information Resources Management Association
4
International journal of industrial organization
4
Journal of international management
4
NBER Working Paper
4
The international review of retail, distribution and consumer research
4
The journal of strategic information systems : incorporating International Information Systems
4
Business & information systems engineering
3
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
3
Cambridge journal of economics
3
Cowles Foundation discussion paper
3
Discussion paper
3
ETLA working papers
3
Electronic markets : the international journal on networked business
3
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ECONIS (ZBW)
16
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1
Transforming the music industry : how platformization drives business ecosystem envelopment
Geurts, Amber
;
Cepa, Katharina
- In:
Long range planning : LRP ; international journal of …
56
(
2023
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434545
Saved in:
2
Platform policies and sellers' competition in agency selling in the presence of online quality misrepresentation
Pu, Jingchuan
;
Nian, Tingting
;
Qiu, Liangfei
;
Cheng, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 159-186
Persistent link: https://www.econbiz.de/10013365314
Saved in:
3
Managing digital platforms with robust multi-sided recommender systems
Malgonde, Onkar S.
;
Zhang, He
;
Padmanabhan, Balaji
; …
- In:
Journal of management information systems : JMIS
39
(
2022
)
4
,
pp. 938-968
Persistent link: https://www.econbiz.de/10013490740
Saved in:
4
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
5
Monetization of digital content : drivers of revenue on Q&A platforms
Ye, Hua
;
Yang, Xueping
;
Wang, Xinwei
;
Stratopoulos, …
- In:
Journal of management information systems : JMIS
38
(
2021
)
2
,
pp. 457-483
Persistent link: https://www.econbiz.de/10012624133
Saved in:
6
Digital platforms' boundaries : the interplay of firm scope, platform sides, and digital interfaces
Gawer, Annabelle
- In:
Long range planning : LRP ; international journal of …
54
(
2021
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013198140
Saved in:
7
The persistence of platforms : the role of network, platform, and complementor attributes
McIntyre, David P.
;
Srinivasan, Arati
;
Chintakananda, Asda
- In:
Long range planning : LRP ; international journal of …
54
(
2021
)
5
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013198141
Saved in:
8
Slicing the cake without baking it : opportunistic platform entry strategies in digital markets
Karhu, Kimmo
;
Ritala, Paavo
- In:
Long range planning : LRP ; international journal of …
54
(
2021
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013198146
Saved in:
9
In search of complementarities within and across platform ecosystems : complementors' relative standing and performance in mobile apps ecosystems
Tavalaei, M. Mahdi
;
Cennamo, Carmelo
- In:
Long range planning : LRP ; international journal of …
54
(
2021
)
5
,
pp. 1-22
Persistent link: https://www.econbiz.de/10013198147
Saved in:
10
Fostering value creation with digital platforms : a unified theory of the application programming interface design
Wulf, Jochen
;
Blohm, Ivo
- In:
Journal of management information systems : JMIS
37
(
2020
)
1
,
pp. 251-281
Persistent link: https://www.econbiz.de/10012198701
Saved in:
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