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subject:"Online-Marketing"
~isPartOf:"Journal of marketing theory and practice"
~subject:"B-to-B-Marketing"
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Online-Marketing
B-to-B-Marketing
Customer retention
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Kundenbindung
10
Consumer behaviour
3
Einzelhandel
3
Konsumentenverhalten
3
Retail trade
3
USA
3
United States
3
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2
Customer satisfaction
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Kundenzufriedenheit
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Measurement
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Messung
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Viral marketing
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Virales Marketing
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Beziehungsmarketing
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Brand
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Brand loyalty
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Competitive strategy
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Consumer information
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Dienstleistung
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Italy
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Bush, Alan J.
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Confente, Ilenia
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Kang, Bohyeon
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Moncrief, William C.
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Oh, Sejo
1
Shannahan, Kirby L. J.
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Sivadas, Eugene
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Journal of marketing theory and practice
SpringerLink / Bücher
8
Springer eBook Collection
5
Journal of business research : JBR
4
Research
4
BestMasters
3
Cogent business & management
2
Forum Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information systems and e-business management : ISeB
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Innovatives Markenmanagement
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Journal of Asian finance, economics and business : JAFEB
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Journal of retailing and consumer services
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Progress in IS
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The journal of business & industrial marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Artificial intelligence in marketing
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Bridging the gap between advertising academia and practice
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Business horizons
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
Computer-mediated marketing strategies : social media and online brand communities
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Digital enterprise transformation : a business-driven approach to leveraging Innovative IT
1
E-retailing challenges and opportunities in the global marketplace
1
EBSCOhost eBook Collection
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European journal of international management : EJIM
1
European research on management and business economics
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Financial Times Deutschland
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Focus : journal of international business
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
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The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
2
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
3
Beyond relationship quality : examining relationship management effectiveness
Kang, Bohyeon
;
Oh, Sejo
;
Sivadas, Eugene
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 273-287
Persistent link: https://www.econbiz.de/10009787445
Saved in:
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