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subject:"Online-Marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
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Online-Marketing
Computerspiel
5
Video game
5
Advertising
3
Advertising effects
3
Internet marketing
3
Werbewirkung
3
Werbung
3
gamification
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Consumer behaviour
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Konsumentenverhalten
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Social Web
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Social web
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Augmented reality
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Beziehungsmarketing
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Brand management
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Coronavirus
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Corporate reputation
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Customer integration
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Emerging economies
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Employer branding
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Erwartungsbildung
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Expectancy violations
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Expectation formation
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Factor analysis
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Faktorenanalyse
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Firmenimage
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Game theory
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Gamification
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HR marketing
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Human Resource Management
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Kundenintegration
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Markenführung
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Meinung
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Niederlande
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Bang Nguyen Viet
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Nguyen Yen Thi Hoang
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Sinha, Mudita
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Srivastava, Mallika
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Williams, Russell Blair
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Journal of promotion management : innovations in planning and applied research
International journal of advertising : the quarterly review of marketing communications
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of consumer behaviour : an international research review
5
Journal of marketing communications
4
Young consumers : insight and ideas for responsible marketers
4
Application of gaming in new media marketing
3
International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
Psychology & marketing
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Digital advertising : theory and research
2
Electronic commerce research
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of electronic commerce : IJEC
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Qualitative market research : an international journal
2
Springer eBook Collection
2
Technological forecasting & social change : an international journal
2
The journal of product & brand management
2
Administrative Sciences : open access journal
1
Advertising, promotion, and new media
1
Arts and the market : AAM
1
Asia Pacific journal of marketing and logistics
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Big data marketing strategies for superior customer experience
1
Breaking new ground in theory and practice
1
Conference proceedings trends in business communication 2016
1
Contemporary management and marketing dilemmas
1
Contemporary trends in innovative marketing strategies
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
Digital innovations for customer engagement, management, and organizational improvement
1
European Sport management quarterly : ESMQ
1
European journal of international management : EJIM
1
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Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
2
Augmented reality-enabled instagram game filters : key to engaging customers
Sinha, Mudita
;
Srivastava, Mallika
- In:
Journal of promotion management : innovations in …
28
(
2022
)
4
,
pp. 467-486
Persistent link: https://www.econbiz.de/10013178046
Saved in:
3
Location, integration, interruption : visual properties and recognition of video game advertising
Williams, Russell Blair
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
Saved in:
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