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subject:"Online-Marketing"
~isPartOf:"Long range planning : LRP ; international journal of strategic management"
~isPartOf:"Marketing science"
~subject:"Digitization"
~subject:"Internet marketing"
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Online-Marketing
Digitization
Internet marketing
Digital platform
20
Digitale Plattform
20
E-commerce
12
Electronic Commerce
12
Network economics
8
Netzwerkökonomik
8
Online retailing
8
Online-Handel
8
Social Web
6
Social web
6
Digitalisierung
5
Search engine
5
Suchmaschine
5
Advertising
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbung
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Ranking method
3
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Retail trade
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Asymmetric information
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Auction theory
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Feldforschung
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Long, Fei
2
Buck, Trevor
1
Cennamo, Carmelo
1
Cepa, Katharina
1
Chintakananda, Asda
1
Compiani, Giovanni
1
Delft, Stephan von
1
Dukes, Anthony
1
Gawer, Annabelle
1
Geurts, Amber
1
Jerath, Kinshuk
1
Karhu, Kimmo
1
Lewis, Gregory
1
Liu, Qihong
1
Liu, Yunchuan
1
McIntyre, David P.
1
Morgan-Thomas, Anna
1
Nair, Harikesh
1
Peng, Sida
1
Ritala, Paavo
1
Sahni, Navdeep S.
1
Shuai, Jie
1
Srinivasan, Arati
1
Sárváry, Miklós
1
Tavalaei, M. Mahdi
1
Wang, Peichun
1
Xiong, Xi
1
Yang, Joonhyuk
1
Zhao, Yang
1
Zhou, Bo
1
Zou, Tianxin
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Long range planning : LRP ; international journal of strategic management
Marketing science
Journal of business research : JBR
24
Technological forecasting & social change : an international journal
16
Electronic markets : EM ; the international journal of electronic commerce and business media
15
Discussion papers / CEPR
14
Information systems research : ISR
13
Journal of management information systems : JMIS
10
NBER working paper series
10
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Technovation : the international journal of technological innovation, entrepreneurship and technology management
9
Springer eBook Collection
7
Working papers / BRIE
7
CESifo working papers
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Internet policy review : journal on internet regulation
6
Journal of open innovation : technology, market, and complexity
6
MIS quarterly executive
5
Research policy : policy, management and economic studies of science, technology and innovation
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
Business horizons
4
Business strategy and the environment
4
Competition & change : the journal of global business and political economy
4
Digital business
4
Discussion paper series / IZA
4
Discussion paper series / Philippine Institute for Development Studies
4
European research studies
4
International journal of enterprise information systems : an official publication of the Information Resources Management Association
4
International journal of industrial organization
4
Journal of international management
4
NBER Working Paper
4
The international review of retail, distribution and consumer research
4
The journal of strategic information systems : incorporating International Information Systems
4
Business & information systems engineering
3
Business & information systems engineering : BISE ; the international journal of Wirtschaftsinformatik
3
Cambridge journal of economics
3
Cowles Foundation discussion paper
3
Discussion paper
3
ETLA working papers
3
Electronic markets : the international journal on networked business
3
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ECONIS (ZBW)
12
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1
Online search and optimal product rankings : an empirical framework
Compiani, Giovanni
;
Lewis, Gregory
;
Peng, Sida
;
Wang, …
- In:
Marketing science
43
(
2024
)
3
,
pp. 615-636
Persistent link: https://www.econbiz.de/10014529247
Saved in:
2
Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei
;
Liu, Yunchuan
- In:
Marketing science
43
(
2024
)
2
,
pp. 317-345
Persistent link: https://www.econbiz.de/10014529212
Saved in:
3
Advertising as information for ranking e-commerce search listings
Yang, Joonhyuk
;
Sahni, Navdeep S.
;
Nair, Harikesh
;
Xiong, Xi
- In:
Marketing science
43
(
2024
)
2
,
pp. 360-377
Persistent link: https://www.econbiz.de/10014529217
Saved in:
4
Transforming the music industry : how platformization drives business ecosystem envelopment
Geurts, Amber
;
Cepa, Katharina
- In:
Long range planning : LRP ; international journal of …
56
(
2023
)
4
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434545
Saved in:
5
Competing for recommendations : the strategic impact of personalized product recommendations in online marketplaces
Zhou, Bo
;
Zou, Tianxin
- In:
Marketing science
42
(
2023
)
2
,
pp. 360-376
Persistent link: https://www.econbiz.de/10014317107
Saved in:
6
Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei
;
Jerath, Kinshuk
;
Sárváry, Miklós
- In:
Marketing science
41
(
2022
)
1
,
pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
Saved in:
7
Skippable ads : interactive advertising on digital media platforms
Dukes, Anthony
;
Liu, Qihong
;
Shuai, Jie
- In:
Marketing science
41
(
2022
)
3
,
pp. 528-547
Persistent link: https://www.econbiz.de/10013363779
Saved in:
8
Digital platforms' boundaries : the interplay of firm scope, platform sides, and digital interfaces
Gawer, Annabelle
- In:
Long range planning : LRP ; international journal of …
54
(
2021
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013198140
Saved in:
9
The persistence of platforms : the role of network, platform, and complementor attributes
McIntyre, David P.
;
Srinivasan, Arati
;
Chintakananda, Asda
- In:
Long range planning : LRP ; international journal of …
54
(
2021
)
5
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013198141
Saved in:
10
Slicing the cake without baking it : opportunistic platform entry strategies in digital markets
Karhu, Kimmo
;
Ritala, Paavo
- In:
Long range planning : LRP ; international journal of …
54
(
2021
)
5
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013198146
Saved in:
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