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subject:"Online-Marketing"
~subject:"Markenimage"
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Online-Marketing
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Consumer motivation
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International journal of advertising : the quarterly review of marketing communications
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41
Attitude formation towards local and international ecological face and body care brands among Lithuanian female consumers
Pikturnienė, Indrė
;
Mackelaitė, Aistė
- In:
Organizations and markets in emerging economies
4
(
2013
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10009754565
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42
The effects of organic labels on global, local, and private brands : more hype than substance?
Bauer, Hans H.
;
Heinrich, Daniel
;
Schäfer, Daniela B.
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1035-1043
Persistent link: https://www.econbiz.de/10009755363
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43
Cross-cultural investigation of US and Indian consumer's apparel attribute choices applying Kano's theory
Bennur, Shubhapriya
;
Jin, Byoungho
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10009784779
Saved in:
44
Matching product attributes to celebrities who reinforce the brand : an innovative algorithmic selection model
Zwilling, Moti
;
Fruchter, Gila E.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10010245520
Saved in:
45
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model
Kim, Jiyoung
;
Lennon, Sharron J.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009730799
Saved in:
46
Online product presentation : the effect of product coordination and a model's face
Yoo, Jungmin
;
Kim, Minjeong
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009571551
Saved in:
47
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
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48
Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Sun, Qin
;
Spears, Nancy
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 122-134
Persistent link: https://www.econbiz.de/10009573339
Saved in:
49
Consumer evaluation of brand fit, attitude, and purchase intention of athletic team merchandise
Lee, Donghun
;
Kroncke, Charles O.
;
Johnson, James E.
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 158-171
Persistent link: https://www.econbiz.de/10009574583
Saved in:
50
Intention to choose Halal products : the role of religiosity
Mukhtar, Arshia
;
Butt, Muhammad Mohsin
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
2
,
pp. 108-120
Persistent link: https://www.econbiz.de/10009575256
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