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subject:"Persönlichkeitspsychologie"
~isPartOf:"Journal of business research : JBR"
~subject:"Social Web"
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Persönlichkeitspsychologie
Social Web
Narrative Methode
25
Narrative method
25
Consumer behaviour
12
Konsumentenverhalten
12
Storytelling
9
Internet marketing
4
Online-Marketing
4
Advertising effects
3
Narrative transportation
3
Selbstevaluation
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Self-assessment
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Werbewirkung
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Advertising
2
Brand management
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Credibility
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Crowdfunding
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Emotion
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Ethnologie
2
Ethnology
2
Glaubwürdigkeit
2
Luxury goods
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Luxusgüter
2
Markenführung
2
Message framing
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Narrative persuasion
2
Public relations
2
Religion
2
Rhetoric
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Rhetorik
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Social web
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Tourism
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Tourismus
2
Viral marketing
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Virales Marketing
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Werbung
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Öffentlichkeitsarbeit
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Blazquez Cano, Marta
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Dessart, Laurence
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McCormick, Helen
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Ourahmoune, Nacima
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Zhou, Shuang
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Journal of business research : JBR
Human relations
7
Human relations : towards the integration of the social sciences
7
Management learning : the journal for managerial and organizational learning
4
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
4
Journal of business ethics : JOBE
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of vocational behavior
3
Qualitative research in organizations and management : an international journal
3
Academy of Management journal : AMJ
2
International journal of market research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of selection and assessment : IJSA
2
Journal of management inquiry
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Journal of organizational change management
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Journal of retailing and consumer services
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Leadership
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Management communication quarterly : an international journal
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Organization : the critical journal of organization, theory and society
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Organization : the interdisciplinary journal of organization, theory and society
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Organizational research methods : ORM
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Scandinavian journal of management
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Tourism management : research, policies, practice
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A contemporary historiography of economics
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
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Administrative science quarterly : ASQ
1
African journal of science, technology, innovation and development : AJSTID
1
Business history
1
Business horizons
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Career development international : the journal for executive, consultants, academics and individuals
1
Critical perspectives on leadership : emotion, toxicity, and dysfunction
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Digital transformation in journalism and news media : media management, media convergence and globalization
1
EUI working paper / RSC
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Entrepreneurship, innovation and education : frontiers in European entrepreneurship research
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Eurasian geography and economics
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EuroMed journal of business
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European journal of marketing : EJM
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
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How social media influencers' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and sponsorship disclosu...
Zhou, Shuang
;
Blazquez Cano, Marta
;
McCormick, Helen
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 122-142
Persistent link: https://www.econbiz.de/10012643522
Saved in:
2
How stories generate consumer engagement : an exploratory study
Dessart, Laurence
;
Pitardi, Valentina
- In:
Journal of business research : JBR
104
(
2019
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012104955
Saved in:
3
Narrativity, temporality, and consumer-identity transformation through tourism
Ourahmoune, Nacima
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 255-263
Persistent link: https://www.econbiz.de/10011417719
Saved in:
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