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subject:"Personalmarketing"
~isPartOf:"Employer branding for competitive advantage : models and implementation strategies"
~isPartOf:"Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven"
~subject:"Corporate reputation"
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Personalmarketing
Corporate reputation
Brand architecture
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Mishra, Harsh
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Stumpf, Marcus
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Employer branding for competitive advantage : models and implementation strategies
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
The journal of brand management : an international journal
28
European journal of marketing : EJM
17
Journal of business research : JBR
17
Corporate communications : an international journal
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
The journal of product & brand management
8
International studies of management and organization
6
Marketing intelligence & planning
4
Corporate reputation review : an international journal
3
Corporate social responsibility and environmental management
3
Journal of marketing communications
3
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
3
Reputation Management
3
Asia Pacific journal of marketing and logistics
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Family business review : journal of the Family Firm Institute
2
Foundations of corporate heritage
2
Innovatives Markenmanagement
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International journal of contemporary hospitality management
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International journal of internet marketing and advertising : IJIMA
2
Journal of retailing and consumer services
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Journal of strategic marketing
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Manual of international marketing
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Scandinavian journal of management
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The IUP journal of brand management : IJBRM
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The Oxford handbook of corporate reputation
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Acta Universitatis Danubius / Oeconomica
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African journal of business and economic research : AJBER
1
Africapitalism : rethinking the role of business in Africa
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Amfiteatru economic : an economic and business research periodical
1
Brand culture
1
Brand management in emerging markets : theories and practice
1
Business research quarterly : BRQ
1
Cogent business & management
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Contemplating corporate marketing, identity and communication
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives
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Decision
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Discussion papers / Governance and the Efficiency of Economic Systems
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Ekonomika : međunarodni časopis za ekonomsku teoriju i praksu i društvena pitanja
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The role of employer branding in the creation of powerful corporate brands
Mishra, Harsh
;
Sharma, Aditi
- In:
Employer branding for competitive advantage : models …
,
(pp. 33-50)
.
2021
Persistent link: https://www.econbiz.de/10012545614
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Employer Branding versus Consumer Branding - (Stellen-)Anzeigen im Vergleich
Stumpf, Marcus
- In:
Stellenanzeigen als Instrument des Employer Branding in …
,
(pp. 81-103)
.
2017
Persistent link: https://www.econbiz.de/10011613775
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