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subject:"Pharmaceutical industry"
~isPartOf:"African journal of science, technology, innovation & development : AJSTID"
~isPartOf:"Journal of global marketing"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~subject:"Brand"
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Search: subject_exact:"Schmerzmittel"
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Pharmaceutical industry
Brand
Arzneimittel
57
Pharmaceuticals
57
Pharmaindustrie
44
Physicians
12
Ärzte
12
Arzneimittelmarkt
11
Pharmaceutical market
11
Direct marketing
9
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Health care
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India
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Indien
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Consumer behaviour
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Advertising
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Advertising effects
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Marketing management
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Marketingmanagement
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Werbewirkung
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Malaysia
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Pharmaceutical distributors
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Pharmahandel
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Generic drugs
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Generika
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Business ethics
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Unternehmensethik
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Brand management
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Direct-to-consumer advertising
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Internet marketing
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Mohamed Azmi Ahmad Hassali
5
Davis, Joel J.
4
Ibrahim, Mohamed Izham Mohamed
3
Saleem, Fahad
3
Siang, Tan Ching
3
Aljadhey, Hisham
2
Alrasheedy, Alian A
2
Chressanthis, George A.
2
Handa, Meenakshi
2
Srivastava, Vinita
2
Vohra, Anupama
2
Afolabi, Michael O. S.
1
Ahmad, Mahmood
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Ansa, Gloria A.
1
Arya, Abha
1
Atinga, Roger Ayimbillah
1
Ball, Jennifer G.
1
Banerjee, Saikat
1
Baptista, Maria Helena Miranda Flores
1
Barbro, Patrick A.
1
Bergler, Marcus
1
Bhaduri, Saradindu
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Bhattacharya, Sujit
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Bhaw-Luximon, Archana
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Bélisle-Pipon, Jean-Christophe
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Chandler, Lisa Lucarelli
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Chmielarz, Piotr
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Choon Wai Yee
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Chowdhury, Nishat
1
Darmawan, Ida
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Das, Sumanta
1
Dash, Sampada Kumar
1
DelVecchio, Devon
1
Dhume, S M.
1
Dureja, Harish
1
Eastin, Matthew S.
1
Eastman, Jacqueline K.
1
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1
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African journal of science, technology, innovation & development : AJSTID
Journal of global marketing
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
NBER working paper series
73
NBER Working Paper
53
International journal of pharmaceutical and healthcare marketing : IJPHM
41
The European journal of health economics : HEPAC ; health economics in prevention and care
33
Working paper / National Bureau of Economic Research, Inc.
32
Journal of health economics
30
Health economics
26
Health marketing quarterly
18
International journal of the economics of business
18
Research policy : policy, management and economic studies of science, technology and innovation
18
Applied economics
12
CESifo working papers
11
International journal of pharmaceutical and healthcare marketing
11
Technological forecasting & social change : an international journal
11
Health economics review
10
International journal of industrial organization
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research paper
10
Review of industrial organization : RIO
10
OECD Health Statistics
9
Discussion papers / CEPR
8
Indian pharmaceutical industry : strategies and challenges in formulations marketing
8
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Working paper
7
Working papers / TSE : WP
7
International journal of intellectual property management : IJIPM
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
The European journal of health economics
6
Applied economics letters
5
European research studies
5
Faculty & research / Insead : working paper series
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of production economics
5
International journal of technology management : IJTM
5
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ECONIS (ZBW)
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1
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Pharmaceutical marketing ethics : ethical standards for more acceptable practices
Bélisle-Pipon, Jean-Christophe
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10012821775
Saved in:
4
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
5
Ethical issues in pharmaceutical marketing from an international perspective
2022
Persistent link: https://www.econbiz.de/10012821778
Saved in:
6
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
7
Technological capabilities in the Indian Ayurveda medicine industry : Lessons for ‘industrialisation’ of alternative medicine in the post-WTO regime
Arya, Abha
;
Bhaduri, Saradindu
- In:
African journal of science, technology, innovation & …
10
(
2018
)
3
,
pp. 287-298
Persistent link: https://www.econbiz.de/10012147346
Saved in:
8
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
9
The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
Saved in:
10
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
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