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subject:"Pharmaceutical industry"
~isPartOf:"Journal of global marketing"
~subject:"Infektionskrankheit"
~subject:"Werbung"
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Pharmaceutical industry
Infektionskrankheit
Werbung
Arzneimittel
6
Pharmaceuticals
6
Pharmaindustrie
6
Business ethics
4
Direct marketing
4
Direktmarketing
4
Unternehmensethik
4
Advertising
2
Advertising effects
2
Arzneimittelmarkt
2
Direct-to-consumer advertising
2
Economic ethics
2
Ethics
2
Ethik
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Pharmaceutical market
2
Werbewirkung
2
Wirtschaftsethik
2
Bibliometrics
1
Bibliometrie
1
Case-based approach
1
Consumer behaviour
1
Decision theory
1
Direct to consumer advertising
1
Entscheidungstheorie
1
Konsumentenverhalten
1
Pharmaceutical and medical ethics
1
Sponsoring
1
Sponsorship
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US
1
USA
1
United States
1
Welt
1
World
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consumer aliteracy
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direct-to-consumer
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English
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BĂ©lisle-Pipon, Jean-Christophe
1
Darmawan, Ida
1
DelVecchio, Devon
1
Huh, Jisu
1
Huhmann, Bruce A.
1
Jae, Haeran
1
Koku, Paul Sergius
1
Limbu, Yam B.
1
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Journal of global marketing
NBER working paper series
81
NBER Working Paper
62
International journal of pharmaceutical and healthcare marketing : IJPHM
48
Journal of health economics
44
The European journal of health economics : HEPAC ; health economics in prevention and care
39
Working paper / National Bureau of Economic Research, Inc.
38
Health economics
35
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
35
Health marketing quarterly
33
Discussion paper series / IZA
22
CESifo working papers
19
Research policy : policy, management and economic studies of science, technology and innovation
18
International journal of the economics of business
17
Research paper
17
Health economics review
14
Discussion papers / CEPR
13
International journal of industrial organization
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
The European journal of health economics
12
Applied economics
11
Technological forecasting & social change : an international journal
11
International journal of pharmaceutical and healthcare marketing
10
International journal of advertising : the quarterly review of marketing communications
9
Manufacturing & service operations management : M & SOM
9
OECD Health Statistics
9
Review of industrial organization : RIO
9
Working paper
9
Economics letters
8
IZA Discussion Paper
8
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Journal of economic behavior & organization : JEBO
8
Working papers / TSE : WP
8
Applied economics letters
7
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
7
European journal of operational research : EJOR
7
Journal of public policy & marketing
7
Production and operations management : the flagship research journal of the Production and Operations Management Society
7
Indian pharmaceutical industry : strategies and challenges in formulations marketing
6
International journal of intellectual property management : IJIPM
6
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ECONIS (ZBW)
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1
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
2
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
3
Pharmaceutical marketing ethics : ethical standards for more acceptable practices
BĂ©lisle-Pipon, Jean-Christophe
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10012821775
Saved in:
4
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
5
Ethical issues in pharmaceutical marketing from an international perspective
2022
Persistent link: https://www.econbiz.de/10012821778
Saved in:
6
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
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