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subject:"Pharmaceutical industry"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~isPartOf:"Working papers / TSE : WP"
~subject:"Marketingmanagement"
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Pharmaceutical industry
Marketingmanagement
Arzneimittel
61
Pharmaceuticals
61
Pharmaindustrie
40
Physicians
16
Ärzte
16
Arzneimittelmarkt
12
Pharmaceutical market
12
Gesundheitsversorgung
8
Health care
8
Consumer behaviour
7
India
7
Indien
7
Konsumentenverhalten
7
Advertising
6
Malaysia
6
Pharmaceutical distributors
6
Pharmahandel
6
Werbung
6
Advertising effects
5
Arzneimittelrecht
5
Direct marketing
5
Direktmarketing
5
Generic drugs
5
Generika
5
Gesundheitskosten
5
Health care costs
5
Marketing management
5
Pharmaceutical law
5
Preisregulierung
5
Price regulation
5
Werbewirkung
5
France
4
Frankreich
4
Brand
3
Brand management
3
Drogenkonsum
3
Drogenpolitik
3
Drug consumption
3
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35
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7
Graue Literatur
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Non-commercial literature
7
Working Paper
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English
42
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Dubois, Pierre
5
Mohamed Azmi Ahmad Hassali
5
Davis, Joel J.
4
Ibrahim, Mohamed Izham Mohamed
3
Saleem, Fahad
3
Siang, Tan Ching
3
Aljadhey, Hisham
2
Alrasheedy, Alian A
2
Chressanthis, George A.
2
Handa, Meenakshi
2
Srivastava, Vinita
2
Vohra, Anupama
2
Ahmad, Mahmood
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Ansa, Gloria A.
1
Atinga, Roger Ayimbillah
1
Ball, Jennifer G.
1
Banerjee, Saikat
1
Baptista, Maria Helena Miranda Flores
1
Barbro, Patrick A.
1
Bardey, David
1
Bergler, Marcus
1
Chandler, Lisa Lucarelli
1
Chen, Jinyan
1
Chmielarz, Piotr
1
Chowdhury, Nishat
1
Das, Sumanta
1
Dash, Sampada Kumar
1
Dhume, S M.
1
Dureja, Harish
1
Eastin, Matthew S.
1
Eastman, Jacqueline K.
1
Eisenstein, Eric M.
1
Ferreira, Marisa
1
Gandhi, Ashvin
1
Gentry, Elissa Philip
1
Georgi, Christina C.
1
Harker, Arturo
1
Hassalim, Mohamed Azmi
1
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
Working papers / TSE : WP
NBER working paper series
71
NBER Working Paper
51
International journal of pharmaceutical and healthcare marketing : IJPHM
36
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Journal of health economics
29
Working paper / National Bureau of Economic Research, Inc.
29
Health economics
26
Research policy : policy, management and economic studies of science, technology and innovation
18
Health marketing quarterly
17
International journal of the economics of business
17
Applied economics
11
Technological forecasting & social change : an international journal
11
CESifo working papers
10
Health economics review
10
International journal of industrial organization
10
International journal of pharmaceutical and healthcare marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research paper
10
OECD Health Statistics
9
Review of industrial organization : RIO
9
Discussion papers / CEPR
8
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Indian pharmaceutical industry : strategies and challenges in formulations marketing
6
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
6
International journal of intellectual property management : IJIPM
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
The European journal of health economics
6
Working paper
6
Working papers / Harvard Business School, Division of Research
6
African journal of science, technology, innovation & development : AJSTID
5
Applied economics letters
5
European research studies
5
Faculty & research / Insead : working paper series
5
International journal of advertising : the quarterly review of marketing communications
5
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Strategic submissions: a cross-country analysis of supplemental drug approvals
Dubois, Pierre
;
Gentry, Elissa Philip
;
Tuncel, Tuba
-
2023
Persistent link: https://www.econbiz.de/10014326955
Saved in:
2
Mergers and advertising in the pharmaceutical industry
Dubois, Pierre
;
Majewska, Gosia
-
2022
Persistent link: https://www.econbiz.de/10013449296
Saved in:
3
Should we prevent off-label drug prescriptions? : empirical evidence from France
Tunçel, Tuba
-
2022
Persistent link: https://www.econbiz.de/10013449336
Saved in:
4
Bargaining and international reference pricing in the pharmaceutical industry
Dubois, Pierre
;
Gandhi, Ashvin
;
Vasserman, Shoshana
-
2022
Persistent link: https://www.econbiz.de/10013202874
Saved in:
5
Price cap regulation in the Colombian pharmaceutical market : an impact evaluation
Bardey, David
;
Harker, Arturo
;
Zuluaga, Daniela
-
2021
Persistent link: https://www.econbiz.de/10012488757
Saved in:
6
On the effect of parallel trade on manufacturers' and retailers' profits in the pharmaceutical sector
Dubois, Pierre
;
Sæthre, Morten
-
2018
Persistent link: https://www.econbiz.de/10012267512
Saved in:
7
Are cancer drugs worth the price? : the effects of pharmaceutical innovation on cancer mortality rates
Dubois, Pierre
;
Kyle, Margaret K.
-
2016
Persistent link: https://www.econbiz.de/10012217273
Saved in:
8
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
9
Motivations for participating in clinical trials and health-related product testing
Paço, Arminda M. Finisterra do
;
Ferreira, Marisa
; …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 39-51
Persistent link: https://www.econbiz.de/10011618120
Saved in:
10
The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
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