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subject:"Pharmaceutical industry"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Pharmaceutical industry
Konsumentenverhalten
Marketingmanagement
Arzneimittel
46
Pharmaceuticals
46
Pharmaindustrie
33
Physicians
12
Ärzte
12
Arzneimittelmarkt
8
Pharmaceutical market
8
Consumer behaviour
7
Gesundheitsversorgung
7
Health care
7
India
7
Indien
7
Malaysia
6
Pharmaceutical distributors
6
Pharmahandel
6
Advertising
5
Advertising effects
5
Direct marketing
5
Direktmarketing
5
Generic drugs
5
Generika
5
Marketing management
5
Werbewirkung
5
Werbung
5
Brand
3
Brand management
3
Gesundheitskosten
3
Health care costs
3
Internet marketing
3
Jemen
3
Markenartikel
3
Markenführung
3
Online-Marketing
3
Sales promotion
3
Verkaufsförderung
3
Yemen
3
physicians
3
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Article
40
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Article in journal
Aufsatz in Zeitschrift
40
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English
40
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Mohamed Azmi Ahmad Hassali
5
Davis, Joel J.
4
Ibrahim, Mohamed Izham Mohamed
3
Saleem, Fahad
3
Siang, Tan Ching
3
Aljadhey, Hisham
2
Alrasheedy, Alian A
2
Chressanthis, George A.
2
Handa, Meenakshi
2
Ricks, James
2
Srivastava, Vinita
2
Vohra, Anupama
2
Ahmad, Mahmood
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Ansa, Gloria A.
1
Atinga, Roger Ayimbillah
1
Ball, Jennifer G.
1
Banerjee, Saikat
1
Baptista, Maria Helena Miranda Flores
1
Barbro, Patrick A.
1
Bergler, Marcus
1
Chandler, Lisa Lucarelli
1
Chen, Jinyan
1
Chmielarz, Piotr
1
Choon Wai Yee
1
Chowdhury, Nishat
1
Das, Sumanta
1
Dash, Sampada Kumar
1
Dhume, S M.
1
Dureja, Harish
1
Eastin, Matthew S.
1
Eastman, Jacqueline K.
1
Ebadi, Collet
1
Eisenstein, Eric M.
1
Ferreira, Marisa
1
Fogel, Joshua A.
1
Georgi, Christina C.
1
Hassalim, Mohamed Azmi
1
Henne, Nathalie
1
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
International journal of pharmaceutical and healthcare marketing : IJPHM
52
Journal of health economics
33
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Health economics
30
Health marketing quarterly
29
Research policy : policy, management and economic studies of science, technology and innovation
18
International journal of the economics of business
16
International journal of industrial organization
14
International journal of pharmaceutical and healthcare marketing
14
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Applied economics
11
Technological forecasting & social change : an international journal
11
Health economics review
10
International journal of health economics and management
10
Journal of business ethics : JOBE
9
Review of industrial organization : RIO
9
Journal of business research : JBR
8
Applied economics letters
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The European journal of health economics
7
Economics letters
6
International journal of intellectual property management : IJIPM
6
International journal of production economics
6
Journal of economic behavior & organization : JEBO
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
African journal of science, technology, innovation & development : AJSTID
5
European research studies
5
Health care management science
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of technology management : IJTM
5
Journal of global marketing
5
Journal of illicit economies and development : JIED
5
Journal of investment management : JOIM
5
Manufacturing & service operations management : M & SOM
5
The quarterly journal of economics
5
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ECONIS (ZBW)
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1
An incongruent picture of direct-to-consumer advertising of genetic tests : qualitative framing analysis on newspapers and 23andMe's press releases
Wen, Jing
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 69-80
Persistent link: https://www.econbiz.de/10011881393
Saved in:
2
The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
Saved in:
3
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
4
Motivations for participating in clinical trials and health-related product testing
Paço, Arminda M. Finisterra do
;
Ferreira, Marisa
; …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 39-51
Persistent link: https://www.econbiz.de/10011618120
Saved in:
5
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
6
Perceptions of general practitioners towards pharmaceutical price war and assessment medicines price variation among general practitioners' clinics in the state of Penang, Malaysia
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
; …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 125-132
Persistent link: https://www.econbiz.de/10010517752
Saved in:
7
Assessment of medicines price variation among community pharmacies in the state of Penang, Malaysia by using simulated client method
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
;
Saleem, Fahad
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 115-124
Persistent link: https://www.econbiz.de/10010517753
Saved in:
8
Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK
;
Kumar, Sanjiwani Jayant
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
Saved in:
9
Beyond the pill : the move towards value-addded services in the pharmaceutical industry
Wenzel, Meike
;
Henne, Nathalie
;
Zöllner, York
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 91-98
Persistent link: https://www.econbiz.de/10010517756
Saved in:
10
Pharmaceutical retailers and promotion by pharmaceutical companies in India
Srivastava, Vinita
;
Handa, Meenakshi
;
Vohra, Anupama
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010517758
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