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subject:"Pharmaceutical industry"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~subject:"Malaysia"
~subject:"Marketingmanagement"
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Pharmaceutical industry
Malaysia
Marketingmanagement
Arzneimittel
46
Pharmaceuticals
46
Pharmaindustrie
33
Physicians
12
Ärzte
12
Arzneimittelmarkt
8
Pharmaceutical market
8
Consumer behaviour
7
Gesundheitsversorgung
7
Health care
7
India
7
Indien
7
Konsumentenverhalten
7
Pharmaceutical distributors
6
Pharmahandel
6
Advertising
5
Advertising effects
5
Direct marketing
5
Direktmarketing
5
Generic drugs
5
Generika
5
Marketing management
5
Werbewirkung
5
Werbung
5
Brand
3
Brand management
3
Gesundheitskosten
3
Health care costs
3
Internet marketing
3
Jemen
3
Markenartikel
3
Markenführung
3
Online-Marketing
3
Sales promotion
3
Verkaufsförderung
3
Yemen
3
physicians
3
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Article
38
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38
Aufsatz in Zeitschrift
38
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English
38
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Mohamed Azmi Ahmad Hassali
7
Saleem, Fahad
5
Davis, Joel J.
4
Aljadhey, Hisham
3
Ibrahim, Mohamed Izham Mohamed
3
Siang, Tan Ching
3
Alrasheedy, Alian A
2
Chressanthis, George A.
2
Handa, Meenakshi
2
Srivastava, Vinita
2
Vohra, Anupama
2
Ahmad, Mahmood
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Alrasheedy, Alian A.
1
Ansa, Gloria A.
1
Atinga, Roger Ayimbillah
1
Ball, Jennifer G.
1
Banerjee, Saikat
1
Baptista, Maria Helena Miranda Flores
1
Barbro, Patrick A.
1
Bergler, Marcus
1
Chan, Christopher W. S.
1
Chandler, Lisa Lucarelli
1
Chen, Jinyan
1
Chmielarz, Piotr
1
Choon Wai Yee
1
Chowdhury, Nishat
1
Das, Sumanta
1
Dash, Sampada Kumar
1
Dhume, S M.
1
Dureja, Harish
1
Eastin, Matthew S.
1
Eastman, Jacqueline K.
1
Eisenstein, Eric M.
1
Ferreira, Marisa
1
Georgi, Christina C.
1
Hassalim, Mohamed Azmi
1
Henne, Nathalie
1
Hu, Yuanjia
1
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
NBER working paper series
71
NBER Working Paper
51
International journal of pharmaceutical and healthcare marketing : IJPHM
37
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Journal of health economics
29
Working paper / National Bureau of Economic Research, Inc.
29
Health economics
26
Research policy : policy, management and economic studies of science, technology and innovation
18
Health marketing quarterly
17
International journal of the economics of business
17
Applied economics
11
International journal of pharmaceutical and healthcare marketing
11
Technological forecasting & social change : an international journal
11
CESifo working papers
10
Health economics review
10
International journal of industrial organization
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research paper
10
OECD Health Statistics
9
Review of industrial organization : RIO
9
Discussion papers / CEPR
8
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Journal of pharmaceutical finance, economics & policy
7
Working papers / TSE : WP
7
Indian pharmaceutical industry : strategies and challenges in formulations marketing
6
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
6
International journal of intellectual property management : IJIPM
6
Journal of global marketing
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
The European journal of health economics
6
Working paper
6
Working papers / Harvard Business School, Division of Research
6
African journal of science, technology, innovation & development : AJSTID
5
Applied economics letters
5
European research studies
5
Faculty & research / Insead : working paper series
5
International journal of advertising : the quarterly review of marketing communications
5
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ECONIS (ZBW)
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1
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
2
Motivations for participating in clinical trials and health-related product testing
Paço, Arminda M. Finisterra do
;
Ferreira, Marisa
; …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 39-51
Persistent link: https://www.econbiz.de/10011618120
Saved in:
3
The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
Saved in:
4
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
5
Perceptions of general practitioners towards pharmaceutical price war and assessment medicines price variation among general practitioners' clinics in the state of Penang, Malaysia
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
; …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 125-132
Persistent link: https://www.econbiz.de/10010517752
Saved in:
6
Assessment of medicines price variation among community pharmacies in the state of Penang, Malaysia by using simulated client method
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
;
Saleem, Fahad
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 115-124
Persistent link: https://www.econbiz.de/10010517753
Saved in:
7
Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK
;
Kumar, Sanjiwani Jayant
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
Saved in:
8
Beyond the pill : the move towards value-addded services in the pharmaceutical industry
Wenzel, Meike
;
Henne, Nathalie
;
Zöllner, York
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 91-98
Persistent link: https://www.econbiz.de/10010517756
Saved in:
9
Pharmaceutical retailers and promotion by pharmaceutical companies in India
Srivastava, Vinita
;
Handa, Meenakshi
;
Vohra, Anupama
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010517758
Saved in:
10
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
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