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subject:"Pharmaceutical industry"
~language:"eng"
~subject:"USA"
~type_genre:"Case study"
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Pharmaceutical industry
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ECONIS (ZBW)
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1
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
2
Managing brand portfolio in a crisis : the case of a pharmaceutical company in Egypt
Nadi, Rafic
;
Tolba, Ahmed
- In:
Cases on branding strategies and product development : …
,
(pp. 254-276)
.
2015
Persistent link: https://www.econbiz.de/10010504635
Saved in:
3
The new political economy of pharmaceuticals : production, innnovation and TRIPS in the global south
Löfgren, Hans
(
contributor
)
-
2013
"Some two decades will shortly have passed since the WTO's Trade Related Aspects of Intellectual Property Rights agreement came into force in 1995. TRIPS is widely considered to have had a negative impact on access to medicines through its rules on pharmaceutical patents. This volume is the...
Persistent link: https://www.econbiz.de/10009793209
Saved in:
4
Case description : the pharmaceutical industry and the AIDS crisis
Verweij, Marcel
- In:
European business ethics cases in context : the …
,
(pp. 33-45)
.
2011
Persistent link: https://www.econbiz.de/10009008242
Saved in:
5
Decision-making in the pharmaceutical industry : analysis of entrepreuneurial risk and attitude using uncertain information
Cowlrick, Ivor
;
Hedner, Thomas
;
Wolf, Roland
;
Olausson, …
- In:
R & D management
41
(
2011
)
4
,
pp. 321-336
Persistent link: https://www.econbiz.de/10009306963
Saved in:
6
Opt-e-scrip, Inc.
Huser, Eleanor Ann
;
Swartz, Ethné
- In:
Entrepreneurship, theory and practice : ET & P
34
(
2010
)
2
,
pp. 399-418
Persistent link: https://www.econbiz.de/10003964780
Saved in:
7
Thundermist health center : extending pharmaceutical services to underserved patients
Quigley, Charles J.
;
Bingham, Frank G.
- In:
Journal of business case studies
5
(
2009
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003825922
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8
Estimating new product uptake with the use of system dynamics
Ambroz, Kristjan
-
2009
Persistent link: https://www.econbiz.de/10003816609
Saved in:
9
GlaxoSmithKline and access to essential medicines
Smith, N. Craig
;
Duncan, Anne
- In:
Mainstreaming corporate responsibility
,
(pp. 417-436)
.
2009
Persistent link: https://www.econbiz.de/10003855406
Saved in:
10
Does innovation guarantee blockbuster products?
Mathai, Joseph A.
- In:
The marketing review
8
(
2008
)
2
,
pp. 183-206
Persistent link: https://www.econbiz.de/10003720898
Saved in:
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