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subject:"Point of sale"
~institution:"Peter Lang GmbH"
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Point of sale
Consumer behaviour
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Peter Lang GmbH
Gesellschaft für Innovative Marktforschung <Heidelberg>
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HHL Leipzig Graduate School of Management
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Wissenschaftliche Hochschule für Unternehmensführung
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Shopper behavior at the point of purchase : drivers of in-store decision-making and determinants of post-decision satisfaction in a high-involvement product choice
Schmidt, Toni
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2016
Persistent link: https://www.econbiz.de/10011459342
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