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subject:"Preismanagement"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Handelsmarke"
~type_genre:"Conference paper"
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Preismanagement
Handelsmarke
Brand
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenartikel
3
Store brand
3
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2
Einzelhandel
2
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Private label
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Retail trade
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1
Brand premium
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Channel distribution
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Loyalty to the store brand
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Marketing management
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Marketingmanagement
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Preiswettbewerb
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Price competition
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Pricing strategy
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Relationship marketing
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Trust in the retailer
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Bigné Alcañiz, J. Enrique
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Caplliure, Eva-María
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Choi, Seung-chan
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Miquel, María-José
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Pérez, Carmen
1
Rubio Benito, Natalia
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Journal of retailing and consumer services
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
International journal of retail & distribution management
1
Sviluppo, sostenibilità e competitività delle aziende : il contributo degli economisti aziendali
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ECONIS (ZBW)
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Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
Saved in:
2
Buying private label in durables : gender and other psychological variables
Miquel, María-José
;
Caplliure, Eva-María
;
Pérez, Carmen
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 349-357
Persistent link: https://www.econbiz.de/10011629449
Saved in:
3
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
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