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subject:"Pricing strategy"
~isPartOf:"Harvard business review : HBR"
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Pricing strategy
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Michel, Stefan
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Michel, Stefan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 78-85
Persistent link: https://www.econbiz.de/10010417523
Saved in:
2
Mapping your competitive position : a simple chart shows how much a customer will pay for a perceived benefit; this is more than a marketing aid, it's a powerful tool for competiti...
D'Aveni, Richard A.
- In:
Harvard business review : HBR
85
(
2007
)
11
,
pp. 110-120
Persistent link: https://www.econbiz.de/10003568944
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