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subject:"Pricing strategy"
~subject:"Buchhandel"
~subject:"Electronic Shopping"
~subject:"USA"
~type_genre:"Fallstudie"
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Search: subject_exact:"Book trade"
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Pricing strategy
Buchhandel
Electronic Shopping
USA
Book trade
16
Online retailing
8
Online-Handel
8
Deutschland
5
E-commerce
5
Electronic Commerce
5
Germany
5
Amazon.com Inc.
4
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4
Beziehungsmarketing
2
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2
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Achterholt, Gertrud
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Brand, Carina
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Brüggen, Elisabeth C.
1
Carmi, Eyal
1
Chang, Wei-Lun
1
Drótos, György
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Gayatri, D.
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Hof, Robert D.
1
König, Andreas
1
Libai, Barak
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Low, Kin Yew
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Ludwig, Stephan
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Lupp, Julia
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Manolova, Tatiana S.
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McCarthy, John F.
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Meyer, Matthias
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Móricz, Péter
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Oestreicher-Singer, Gal
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Portmann, Edy
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Rix, Raimund
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Ruyter, Ko de
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Sivan, Liron
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Veglio, Valerio
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Journal of marketing
2
Case studies on outsourcing trends ; Vol. 1
1
Competition on the internet : [... conference titled "Competition on the Internet" organized in February, 2013, in Munich]
1
Customer-centric marketing strategies : tools for building organizational performance
1
Digitale Kommunikation
1
Electronic retailing
1
Gabler Edition Wissenschaft
1
Global business and organizational excellence : a review of research & best practices
1
HMD : Praxis der Wirtschaftsinformatik
1
International journal of auditing : IJA
1
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
1
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
1
Schriftenreihe des Instituts für Unternehmungsplanung
1
Society and economy : journal of the Corvinus University of Budapest
1
Strategy power plays : how the world's most strategic minds reach the top of their game
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ECONIS (ZBW)
16
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1
Amazon and Alibaba : competition in a dynamic environment
Chang, Wei-Lun
;
Allen, Thomas J.
- In:
Internetworked world : 15th Workshop on e-Business, WeB …
,
(pp. 29-53)
.
2017
Persistent link: https://www.econbiz.de/10011758644
Saved in:
2
Internet competition and e-books : challenging the competition policy acquis?
Vezzoso, Simonetta
- In:
Competition on the internet : [... conference titled …
,
(pp. 25-40)
.
2015
Persistent link: https://www.econbiz.de/10010461738
Saved in:
3
The network value of products
Oestreicher-Singer, Gal
;
Libai, Barak
;
Sivan, Liron
; …
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009747834
Saved in:
4
More than words : the influence of affective content and linguistic style matches in online reviews on conversion rates
Ludwig, Stephan
;
Ruyter, Ko de
;
Friedman, Mike
; …
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 87-103
Persistent link: https://www.econbiz.de/10009725642
Saved in:
5
The strategic importance of data mining analysis for customer-centric marketing strategies
Veglio, Valerio
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 126-148)
.
2013
Persistent link: https://www.econbiz.de/10009668204
Saved in:
6
Do contrasting statements improve users' understanding of different assurance levels conveyed in assurance reports?
Low, Kin Yew
;
Boo, El'fred
- In:
International journal of auditing : IJA
16
(
2012
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10009510656
Saved in:
7
Digital Signage am Point of Sale
Brand, Carina
- In:
Digitale Kommunikation
,
(pp. 197-221)
.
2012
Persistent link: https://www.econbiz.de/10009545412
Saved in:
8
Nutzungspotentiale interner Weblogs bei RobinBook.ch
Barth, Elena
;
Portmann, Edy
- In:
HMD : Praxis der Wirtschaftsinformatik
49
(
2012
)
287
,
pp. 77-83
Persistent link: https://www.econbiz.de/10009657725
Saved in:
9
Defending local business roots : the case of the Norwegian book clubs
McCarthy, John F.
;
Manolova, Tatiana S.
- In:
Global business and organizational excellence : a …
28
(
2008/09
)
5
,
pp. 52-69
Persistent link: https://www.econbiz.de/10003870759
Saved in:
10
Cognitive framing and incumbent inertia in response to technological discontinuities : a replication and extension of the Gilbert Study in the German book retailing industry
König, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003911368
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