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subject:"Print advertising"
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Search: subject_exact:"Werbekontaktanalyse"
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Print advertising
Advertising effects
5,675
Werbewirkung
5,675
Consumer behaviour
2,792
Konsumentenverhalten
2,792
Advertising
2,749
Werbung
2,719
Internet marketing
1,561
Online-Marketing
1,561
Brand management
913
Markenführung
913
Brand image
820
Markenimage
820
Social Web
524
Social web
524
USA
505
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504
Brand
424
Markenartikel
415
Emotion
384
Celebrity endorsement
365
Celebrity-Werbung
365
Marketing management
322
Marketingmanagement
322
advertising
319
Fernsehwerbung
280
Television advertising
280
Psychology of advertising
277
Werbepsychologie
277
Target group
276
Zielgruppe
276
Viral marketing
221
Virales Marketing
221
Experiment
215
Product Placement
206
Product placement
206
Perception
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Wahrnehmung
194
Children
184
Kinder
184
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Gierl, Heribert
4
Chattopadhyay, Tuhin
3
Gröppel-Klein, Andrea
3
Mulken, Margot van
3
Olsen, G. Douglas
3
Phillips, Barbara J.
3
Pracejus, John W.
3
Smit, Edith
3
Zotos, Yorgos
3
Beerli-Palacio, Asunción
2
Calder, Bobby J.
2
Chowdhury, Rafi M. M. I.
2
Dahlén, Micael
2
Enschot, Renske van
2
Hampel, Stefan
2
Hansen, Flemming
2
Heinrich, Daniel
2
Hoeken, Hans
2
Kyrousi, Antigone G.
2
Lepkowska-White, Elzbieta
2
Lundsteen, Steen
2
Malthouse, Edward C.
2
Martín-Santana, Josefa D.
2
McQuarrie, Edward F.
2
Meurs, Frank van
2
Meurs, Lex van
2
Neijens, Peter
2
Neijens, Peter C.
2
Panigyrakis, George G.
2
Reid, Leonard N.
2
Rosengren, Sara
2
Sabri, Ouidade
2
Sierra, Jeremy J.
2
Sivakumaran, Bharadhwaj
2
Smit, Edith G.
2
Torres, Ivonne M.
2
Tsichla, Eirini
2
Uribe, Rodrigo
2
Abernethy, Avery M.
1
Abhishek
1
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International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of advertising research
8
Journal of business research : JBR
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing communications
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
European journal of marketing : EJM
4
Journal of international consumer marketing
4
International advertising and communication : current insights and empirical findings
3
Journal of global marketing
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Australasian marketing journal
2
Bridging the gap between advertising academia and practice
2
International journal of advertising : the review of marketing communications
2
Journal of hospitality marketing & management
2
Journal of marketing theory and practice
2
Journal of promotion management : innovations in planning and applied research
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Services marketing quarterly
2
The marketing review
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advertising and violence : concepts and perspectives
1
Advertising, promotion, and new media
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Business and Economic Research : BER
1
Corporate communications : an international journal
1
Cutting edge international research
1
Decision
1
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
1
Economics and business review
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Eurasian business review
1
European retail research
1
Eye Tracking in der Sport- und Veranstaltungsbranche
1
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ECONIS (ZBW)
158
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1
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
2
Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil
;
Shrestha, Binod Krishna
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
Saved in:
3
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
4
The nature and extent of environmental sustainability advertising in magazines in a developing market
Ndlovu, Sibusiso
;
Ellis, Debbie
- In:
International journal of innovation & sustainable …
16
(
2022
)
3/4
,
pp. 372-399
Persistent link: https://www.econbiz.de/10014319666
Saved in:
5
Relative effectiveness of print and digital advertising : a memory perspective
Venkatraman, Vinod
;
Dimoka, Angelika
;
Vo, Khoi
;
Pavlou, …
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 827-844
Persistent link: https://www.econbiz.de/10012662056
Saved in:
6
Exploring textual modes, imagery and claims in B to B and B to C print advertising
Gilliam, David A.
;
Muñoz, Justin R.
;
Jiménez, Fernando R.
- In:
Journal of business-to-business marketing
28
(
2021
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10012802184
Saved in:
7
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
8
Japanese newspapers
Flath, David
- In:
International journal of economic policy studies
15
(
2021
)
2
,
pp. 257-299
Persistent link: https://www.econbiz.de/10012614950
Saved in:
9
Beyond gender stereotypes : the missing women in print advertising
Shinoda, Luciana Messias
;
Veludo-de-Oliveira, Tania Modesto
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 629-656
Persistent link: https://www.econbiz.de/10012586687
Saved in:
10
The influence of selected factors on the effectiveness of print media advertising
Cabyova, Ludmila
;
Krajcovic, Peter
- In:
International journal of business & management : IJoBM
5
(
2017
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011859485
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