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subject:"Product design"
~person:"Benedicktus, Ray"
~person:"Goldenberg, Jacob"
~person:"Vervaeke, Monique"
~type_genre:"Article in journal"
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Benedicktus, Ray
Goldenberg, Jacob
Vervaeke, Monique
Berndt, Ernst R.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Teaching design thinking in marketing : linking product design and marketing strategy in a product development class
Chen, Steven
;
Benedicktus, Ray
;
Kim, Yuna
;
Shih, Eric
- In:
Journal of marketing education : JME
40
(
2018
)
3
,
pp. 176-187
Persistent link: https://www.econbiz.de/10011954609
Saved in:
2
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitava
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 109-119
Persistent link: https://www.econbiz.de/10009238547
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