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subject:"Product line"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of economic behavior & organization : JEBO"
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Brand
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Brand management
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China
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Consumer behaviour
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Export
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Export product scope
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Exportwirtschaft
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Handelsliberalisierung
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Live streaming commerce
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Feng, Jiao
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Li, Guoxin
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Asia Pacific journal of marketing and logistics
Journal of economic behavior & organization : JEBO
European journal of operational research : EJOR
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Journal of business research : JBR
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Quantitative Marketing and Economics
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Discussion paper series
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International journal of production economics
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Journal of retailing
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Journal of strategic marketing
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Marketing letters : a journal of research in marketing
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How streamer channels influence luxury brand sales in live streaming commerce : an empirical study
Li, Guoxin
;
Tang, Peiwen
;
Feng, Jiao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3069-3090
Persistent link: https://www.econbiz.de/10014486636
Saved in:
2
Export scope, managerial efficiency, and trade liberalization : evidence from Chinese firms
Qiu, Larry D.
;
Yu, Miaojie
- In:
Journal of economic behavior & organization : JEBO
177
(
2020
),
pp. 71-90
Persistent link: https://www.econbiz.de/10012437299
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