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subject:"Produktgestaltung"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of marketing management : MM"
~subject:"Social web"
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Produktgestaltung
Social web
Customer integration
104
Kundenintegration
104
Beziehungsmarketing
51
Relationship marketing
51
Betriebliche Wertschöpfung
50
Value creation
50
Lieferantenmanagement
30
Supplier relationship management
30
Value co-creation
30
Consumer behaviour
21
Konsumentenverhalten
21
Service-Dominant Logic
20
Service-dominant logic
20
B-to-B-Marketing
19
Business-to-business marketing
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Customer value
19
Innovation
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Kundenwert
19
Innovation management
16
Innovationsmanagement
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Business network
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Social Web
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Unternehmensnetzwerk
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New product development
12
Produktentwicklung
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Co-creation
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Brand image
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Customer engagement
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Markenimage
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Resource-based view
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Ressourcenorientierter Ansatz
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Brand management
9
Internet marketing
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Markenführung
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Marketing management
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Marketingmanagement
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Online-Marketing
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Hollebeek, Linda D.
2
Agnihotri, Raj
1
AlSaleh, Dhoha A.
1
Calder, Bobby J.
1
Canhoto, Ana Isabel Domingos
1
Chiang, Chang-Tang
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Chuang, Shu-Hui
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Davey, Bill
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Dibb, Sally
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Faullant, Rita
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Füller, Johann
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Hajli, Nick
1
Hsiao, Shih-Hui
1
Jackson, Paul J.
1
Johnston, Wesley J.
1
Keeling, Debbie I.
1
Kim, Su Jung
1
Kock, Alexander
1
Malthouse, Edward C.
1
Marbach, Julia
1
Matzler, Kurt
1
Nguyen, Quan Anh
1
Niininen, Outi
1
Nunan, Daniel
1
Parker, Kevin R.
1
Pedersen, Per Egil
1
Peters, Linda D.
1
Pressey, Andrew
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Quinton, Sarah
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Raquel, Cristiana
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Ruyter, Ko de
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Salzmann, Edmund Christian
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Singaraju, Stephen Pragasam
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Solem, Birgit Andrine Apenes
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Sullivan Mort, Gillian
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Thakur, Ramendra
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Thomas, Robert
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Tóth, Zsófia
1
Vandenbosch, Mark B.
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Wang, Yichuan
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of marketing management : MM
Journal of business research : JBR
46
Journal of retailing and consumer services
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Technological forecasting & social change : an international journal
13
International journal of innovation management
11
The journal of brand management : an international journal
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
International journal of technology marketing : IJTMkt
9
The journal of product & brand management
9
The journal of product innovation management : an international publication of the Product Development & Management Association
9
Journal of strategic marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Journal of service management
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of open innovation : technology, market, and complexity
6
Journal of service theory and practice : JSTP
6
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
The journal of services marketing
6
Asia Pacific journal of marketing and logistics
5
Contemporary issues in social media marketing
5
Electronic markets : the international journal on networked business
5
Handbook of social media management : value chain and business models in changing media markets
5
Innovation: organization & management : IOM
5
International journal of internet marketing and advertising : IJIMA
5
Journal of engineering and technology management : JET-M
5
Journal of fashion marketing and management
5
Journal of management information systems : JMIS
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Marketing theory
5
SpringerLink / Bücher
5
Technovation : the international journal of technological innovation, entrepreneurship and technology management
5
Business horizons
4
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
4
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ECONIS (ZBW)
16
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1
Customer engagement design in industrial innovation
Hollebeek, Linda D.
;
Keeling, Debbie I.
;
Ruyter, Ko de
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 83-89
Persistent link: https://www.econbiz.de/10014226241
Saved in:
2
Co-creating social media agility to build strong customer-firm relationships
Chuang, Shu-Hui
- In:
Industrial marketing management : the international …
84
(
2020
),
pp. 202-211
Persistent link: https://www.econbiz.de/10012162518
Saved in:
3
When customer ethnography is good for you : a contingency perspective
Salzmann, Edmund Christian
;
Kock, Alexander
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 366-377
Persistent link: https://www.econbiz.de/10012285374
Saved in:
4
Social media, customer engagement, and sales organizations : a research agenda
Agnihotri, Raj
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 291-299
Persistent link: https://www.econbiz.de/10012322075
Saved in:
5
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
6
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
7
Tension in a value co-creation context : a network case study
Tóth, Zsófia
;
Peters, Linda D.
;
Pressey, Andrew
; …
- In:
Industrial marketing management : the international …
70
(
2018
),
pp. 34-45
Persistent link: https://www.econbiz.de/10011863745
Saved in:
8
A comparative study of corporate user-generated media behavior : cross-cultural B2B context
Thakur, Ramendra
;
AlSaleh, Dhoha A.
- In:
Industrial marketing management : the international …
73
(
2018
),
pp. 125-136
Persistent link: https://www.econbiz.de/10011904698
Saved in:
9
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
10
Social media and value co-creation in multi-stakeholder systems : a resource integration approach
Singaraju, Stephen Pragasam
;
Nguyen, Quan Anh
; …
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 44-55
Persistent link: https://www.econbiz.de/10011478716
Saved in:
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