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subject:"Produktqualität"
~isPartOf:"Journal of global marketing"
~subject:"Brand"
~subject:"country of origin"
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Search: subject_exact:"Produktherkunft"
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Produktqualität
Brand
country of origin
Designation of origin
31
Herkunftsbezeichnung
31
Consumer behaviour
27
Konsumentenverhalten
27
Brand image
19
Markenimage
19
Brand management
11
Markenführung
11
Rules of origin
9
Ursprungsregeln
9
International marketing
8
Internationales Marketing
8
National culture
8
Nationalkultur
8
Markenartikel
6
China
5
Consumer ethnocentrism
4
Country of origin
4
Globalisierung
4
Globalization
4
India
4
Indien
4
Product quality
4
Advertising effects
3
Confidence
3
Country image
3
South Korea
3
Südkorea
3
Vertrauen
3
Werbewirkung
3
animosity
3
ethnocentrism
3
willingness to buy
3
Advertising
2
COO
2
Consumer boycott
2
Country-of-origin
2
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Online availability
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Undetermined
10
Free
1
Type of publication
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Article
17
Type of publication (narrower categories)
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Article in journal
17
Aufsatz in Zeitschrift
17
Language
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English
17
Author
All
Aashish, Kumar
2
Aichner, Thomas
2
Coletti, Paolo
2
Raman, Prashant
2
Wilken, Robert
2
Bagdare, Shilpa
1
Bakır, Mahmut
1
Bruning, Edward R.
1
Dholakia, Ruby R.
1
Duan, Jingyi
1
Frankwick, Gary L.
1
Hadjimarcou, John
1
Hamzaoui-Essoussi, Leila
1
Jiménez, Fernando R.
1
Jo, Myung-soo
1
Khan, Muhammad Asif
1
Kim, Chang-soo
1
Lee, Michael S.W.
1
Lee, Wei-Na
1
Maher, Amro A.
1
Mkedder, Nadjim
1
Quaye, Emmanuel Silva
1
Rambocas, Meena
1
Ramsubhag, Aniera Xuxa
1
Rashid, Md Sanuwar
1
Roy, Subhadip
1
Saqib, Najam U.
1
Tsai, Wanhsiu Sunny
1
Yang, Shuang
1
Yeboah-Banin, Abena A.
1
Yoo, Jinnie Jinyoung
1
Zhao, Miao
1
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Published in...
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Journal of global marketing
Journal of international consumer marketing
16
Journal of international marketing
12
International marketing review
10
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
8
Journal of business research : JBR
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
The journal of product & brand management
7
Food policy : economics planning and politics of food and agriculture
6
Revue d'économie régionale & urbaine : RERU
6
Journal of euromarketing
5
Journal of promotion management : JPM
5
American journal of agricultural economics
4
Business history
4
European review of agricultural economics : ERAE
4
International journal of consumer studies
4
Central European business review : CEBR
3
Economia / Richerche
3
Journal of international food & agribusiness marketing : JIFAM
3
The Estey Centre journal of international law and trade policy
3
The international review of retail, distribution and consumer research
3
The journal of consumer marketing
3
Wine Economics and Policy
3
Working paper / Center for Agricultural and Rural Development
3
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
2
Arbeitsbericht / Institut für Agrarpolitik und Marktforschung der Justus-Liebig-Universität Giessen
2
Australasian marketing journal
2
Corporate reputation review : an international journal
2
Country of origin effect : looking back and moving forward
2
Discussion papers / Department of Economics, University of Saarland
2
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung : Forschungsschwerpunkt Markt und politische Ökonomie
2
Economic research
2
European journal of international management : EJIM
2
Frontiers of business research in China : selected publications from Chinese universities
2
I georgofili / Quaderni
2
International business review : the official journal of the European International Business Academy
2
International journal of business and globalisation : IJBG
2
International journal of business innovation and research
2
International journal of export marketing : IJExportM
2
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ECONIS (ZBW)
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1
A hybrid analysis of consumer preference for domestic products : combining PLS-SEM and ANN approaches
Mkedder, Nadjim
;
Bakır, Mahmut
- In:
Journal of global marketing
36
(
2023
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10014390336
Saved in:
2
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
3
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012515199
Saved in:
4
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
5
Country image at risk : spillover effects of product-harm crises and the role of trust
Aichner, Thomas
;
Wilken, Robert
;
Coletti, Paolo
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 73-89
Persistent link: https://www.econbiz.de/10012584503
Saved in:
6
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
7
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.
;
Zhao, Miao
;
Duan, Jingyi
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
Saved in:
8
Functional and social value of chinese brands
Yang, Shuang
;
Jiménez, Fernando R.
;
Hadjimarcou, John
; …
- In:
Journal of global marketing
32
(
2019
)
3
,
pp. 200-215
Persistent link: https://www.econbiz.de/10012201026
Saved in:
9
The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago
Rambocas, Meena
;
Ramsubhag, Aniera Xuxa
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10011963082
Saved in:
10
Weakening the effect of unfavorable country of origin : a process- and parameter-associated theoretical framework
Rashid, Md Sanuwar
- In:
Journal of global marketing
30
(
2017
)
2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011779406
Saved in:
1
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