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subject:"Relationship marketing"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Germany"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Germany
Brand image
63
Markenimage
63
Brand management
48
Markenführung
48
B-to-B-Marketing
46
Business-to-business marketing
46
Lieferantenmanagement
28
Supplier relationship management
28
Beziehungsmarketing
21
Consumer behaviour
20
Konsumentenverhalten
20
Brand
17
Markenartikel
17
Marketing management
9
Marketingmanagement
9
Business network
7
Unternehmensnetzwerk
7
B2B branding
6
Brand equity
5
Corporate reputation
5
Firmenimage
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Betriebliche Wertschöpfung
4
Emerging economies
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Schwellenländer
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Social Web
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Social web
4
Stakeholder
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Value creation
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Brand loyalty
3
Brand value
3
Customer value
3
Dienstleistungsmarketing
3
Innovation
3
Internet marketing
3
Kundenwert
3
Online-Marketing
3
Resource-based view
3
Ressourcenorientierter Ansatz
3
Services marketing
3
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English
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Ewing, Michael
2
Nyadzayo, Munyaradzi W.
2
Andreini, Daniela
1
Baek, Ingee
1
Bengtsson, Maria
1
Bergamschi, Mara
1
Biedenbach, Galina
1
Brodie, Roderick J.
1
Bruhn, Manfred
1
Capon, Noel
1
Casidy, Riza
1
Cretu, Anca E.
1
Davari, Arezoo
1
Deng, Qi
1
Du, Mingfei
1
Enke, Margit
1
Fang, Dalu
1
Fearne, Andrew P.
1
Foroudi, Pantea
1
Guo, Chiquan
1
Gupta, Suraksha
1
Gölgeci, Ismail
1
Hajli, Nick
1
He, Jiaxun
1
Hsiao, Shih-Hui
1
Huang, Haiyang
1
Iyer, Pramod
1
Ji, Shaobo
1
Jiang, Yanxin
1
Lee, Chun-Seon
1
Lee, Jinyong
1
Leischnig, Alexander
1
Lie, David Sugianto
1
Malagueno, Ricardo
1
Marquardt, Adam J.
1
Matanda, Margaret J.
1
Matanda, Margaret Jekanyika
1
Meissner, Svenja
1
O'Cass, Aron
1
Park, Seong Yong
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
102
The journal of product & brand management
80
Journal of retailing and consumer services
69
The journal of brand management : an international journal
69
SpringerLink / Bücher
37
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
30
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
25
European journal of marketing : EJM
19
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
18
Marketing intelligence & planning
18
Innovatives Markenmanagement
16
Journal of strategic marketing
16
International journal of contemporary hospitality management
15
Research
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Gabler Edition Wissenschaft
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of the Academy of Marketing Science
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Global business review
9
International review on public and non-profit marketing
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
The journal of business & industrial marketing
9
Journal of internet commerce
8
Journal of service management
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Pakistan journal of commerce and social sciences
8
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ECONIS (ZBW)
21
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1
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
2
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
3
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
4
Speak to head and heart : the effects of linguistic features on B2B brand engagement on social media
Deng, Qi
;
Wang, Yun
;
Rod, Michel
;
Ji, Shaobo
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013206382
Saved in:
5
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
6
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
7
Building industrial brand equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
8
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
9
Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang
;
Fang, Dalu
;
Yang, Xiaotong
;
Zhang, Xubing
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
Saved in:
10
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
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