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subject:"Relationship marketing"
~person:"Asada, Akira"
~person:"Jang, Wonseok"
~person:"Kim, Molan"
~person:"Kumar, Jitender"
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Relationship marketing
Brand management
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Brand community engagement
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brand community
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group perception
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Asada, Akira
Jang, Wonseok
Kim, Molan
Kumar, Jitender
Bennemann, Stefan
2
Hellmann, Kai-Uwe
2
Jones, Audra
2
Leimeister, Jan Marco
2
Ozturkcan, Selcen
2
Schröder, Jesko
2
Veloutsou, Cleopatra
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Andreini, Daniela
1
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1
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1
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1
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1
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1
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1
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1
Haller, Matthias
1
Hook, Margurite
1
Hung, Hsiu-Yu
1
Johnen, Marius
1
Ko, Yong Jae
1
Kulczynski, Alicia
1
Kumar, Vikas
1
Loewenfeld, Fabian von
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Markus, Ursula
1
Mehdikhani, Rasoul
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Meyer, Anton
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Mishra, Abhishek
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Journal of retailing and consumer services
2
Journal of marketing research : JMR
1
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
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1
Drivers of brand community engagement
Kumar, Jitender
;
Kumar, Vikas
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
Saved in:
2
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
3
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
4
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
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