Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Year of publication: |
April 2016
|
---|---|
Authors: | Thompson, Scott A. ; Kim, Molan ; Smith, Keith Marion |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 2, p. 280-295
|
Subject: | consumer-to-consumer helping | consumer communities | brand communities | oppositional loyalty | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Bürgerbeteiligung | Public participation | Markenführung | Brand management | Gemeinschaft | Community |
-
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra, (2020)
-
Pedeliento, Giuseppe, (2020)
-
Relling, Marleen, (2016)
- More ...
-
Thompson, Scott A., (2017)
-
Exploring uncharted waters : use of psychological ownership theory in marketing
Hulland, John, (2015)
-
Cheaters, trolls, and ninja looters : the dark side of psychological ownership
Smith, Keith Marion, (2018)
- More ...