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subject:"Relationship marketing"
~person:"Bush, Alan J."
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Relationship marketing
B-to-B-Marketing
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Business-to-business marketing
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Beziehungsmarketing
4
Lieferantenmanagement
4
Salespeople
4
Supplier relationship management
4
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Consumer behaviour
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Selling
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Customer entertainment
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United States
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Austauschtheorie
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B2B
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B2B marketing
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B2B relationship strategy
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B2B sales strategy
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Buyer
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Buyer-seller sales research
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CRM
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Customer indebtedness
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Customer organizational citizenship behavior
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Customer prosocial behavior
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Customer retention
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E-commerce
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Electronic Commerce
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Freizeitwirtschaft
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Gratitude
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Kundenbindung
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Leisure industries
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Personal selling
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Reciprocity
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Relationship stage
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Bush, Alan J.
Svensson, Göran
11
Kleinaltenkamp, Michael
10
Kowalkowski, Christian
8
Terho, Harri
7
La Rocca, Antonella
6
Naudé, Peter
6
Andersen, Poul Houman
5
Casidy, Riza
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Grewal, Rajdeep
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Itani, Omar S.
5
Keränen, Joona
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Kumar, V.
5
Schmitz, Christian
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Schwepker, Charles H. <Jr.>
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Ulaga, Wolfgang
5
Burton, Jamie
4
Ford, David
4
Gil Saura, Irene
4
Good, Megan C.
4
Grewal, Dhruv
4
Jalkala, Anne
4
Krafft, Manfred
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Nyadzayo, Munyaradzi W.
4
Rodriguez, Michael
4
Snehota, Ivan
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Ulkuniemi, Pauliina
4
Visentin, Marco
4
Agnihotri, Raj
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Akrout, Houcine
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Barry, James M.
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Baxter, Roger
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Cabanelas, Pablo
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Chatterjee, Sheshadri
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Echchakoui, Saïd
3
Eggert, Andreas
3
Ehret, Michael
3
Evanschitzky, Heiner
3
Graça, Sandra S.
3
Guo, Chiquan
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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The role of customer entertainment in B2B sales strategy : comparative insights from professional buyers and salespeople
Oakley, Jared
;
Bush, Alan J.
;
Moncrief, William C.
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 190-201
Persistent link: https://www.econbiz.de/10012491015
Saved in:
2
How salesperson perceptions of customers' pro-social behaviors help drive salesperson performance
Shannahan, Rachelle J.
;
Bush, Alan J.
;
Shannahan, Kirby …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 36-50
Persistent link: https://www.econbiz.de/10011707050
Saved in:
3
The role of suspicion in B2B customer entertainment
Oakley, Jared
;
Bush, Alan J.
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 565-574
Persistent link: https://www.econbiz.de/10011564177
Saved in:
4
Exploring buyer-seller dyadic perceptions of technology and relationships : implications for Sales 2.0
Rocco, Richard A.
;
Bush, Alan J.
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10011555611
Saved in:
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