Exploring buyer-seller dyadic perceptions of technology and relationships : implications for Sales 2.0
Richard A. Rocco (DePaul University, Chicago, Illinois, USA) and Alan J. Bush (University of Memphis, Memphis, Tennessee, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Rocco, Richard A. ; Bush, Alan J. |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 10.2016, 1, p. 17-32
|
| Subject: | CRM | Sales force management | B2B marketing | Sales 2.0 | Buyer-seller sales research | Technology expectations | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Verkauf | Selling | Lieferantenmanagement | Supplier relationship management | Verkaufspersonal | Salespeople | Vertrieb | Physical distribution |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-04-2015-0027 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011555611