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subject:"Relationship marketing"
~person:"Gil Saura, Irene"
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Relationship marketing
Customer value
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Gil Saura, Irene
Kumar, V.
32
Madhani, Pankaj M.
14
Eggert, Andreas
11
Verhoef, Peter C.
10
Fader, Peter
9
Günter, Bernd
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Heinonen, Kristina
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Helm, Sabrina
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Bruhn, Manfred
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Ko, Eunju
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Venkatesan, Rajkumar
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Frow, Pennie
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Gallarza, Martina G.
6
Georgi, Dominik
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Hadwich, Karsten
6
Kim, Kyung Hoon
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Lehmann, Donald R.
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Petersen, J. Andrew
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Saarijärvi, Hannu
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Skiera, Bernd
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Strandvik, Tore
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Albadvi, Amir
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Baesens, Bart
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Bradlow, Eric T.
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Maas, Peter
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International journal of hospitality management
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service management
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Strategic marketing in tourism services
1
The journal of brand management : an international journal
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The journal of services marketing
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Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
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1
The impact of value co-creation in sustainable services : understanding generational differences
Bordian, Mariia
;
Gil Saura, Irene
;
Šerić, Maja
- In:
The journal of services marketing
37
(
2023
)
2
,
pp. 155-167
Persistent link: https://www.econbiz.de/10013542917
Saved in:
2
A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
Saved in:
3
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
4
Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
Saved in:
5
Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.
;
Arteaga, Francisco
;
Del Chiappa, …
- In:
International journal of hospitality management
47
(
2015
),
pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
Saved in:
6
The quality-value-satisfaction-loyalty chain : relationships and impacts
Gallarza, Martina G.
;
Gil Saura, Irene
;
Moreno, …
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
1
,
pp. 3-20
Persistent link: https://www.econbiz.de/10009738872
Saved in:
7
Customer value in tourism services : meaning and role for a relationship marketing approach
Gallarza, Martina G.
;
Gil Saura, Irene
;
Holbrook, Morris B.
- In:
Strategic marketing in tourism services
,
(pp. 147-162)
.
2012
Persistent link: https://www.econbiz.de/10009581754
Saved in:
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