Customer value in tourism services : meaning and role for a relationship marketing approach
Year of publication: |
2012
|
---|---|
Authors: | Gallarza, Martina G. ; Gil Saura, Irene ; Holbrook, Morris B. |
Published in: |
Strategic marketing in tourism services. - Bingley, UK : Emerald Group Pub. Ltd, ISBN 978-1-78052-070-4. - 2012, p. 147-162
|
Subject: | Tourismusmarketing | Tourism marketing | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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