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subject:"Relationship marketing"
~person:"Janakiraman, M."
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Application of data mining techniques for customer lifetime value parameters : a review
Aeron, Harsha
;
Kumar, Ashwani
;
Janakiraman, M.
- In:
International journal of business information systems : …
6
(
2010
)
4
,
pp. 514-529
Persistent link: https://www.econbiz.de/10008747680
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