Application of data mining techniques for customer lifetime value parameters : a review
Harsha Aeron; Ashwani Kumar; M. Janakiraman
| Year of publication: |
2010
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|---|---|
| Authors: | Aeron, Harsha ; Kumar, Ashwani ; Janakiraman, M. |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 6.2010, 4, p. 514-529
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| Subject: | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Entscheidungsbaum | Decision tree | Neuronale Netze | Neural networks | Evolutionärer Algorithmus | Evolutionary algorithm | Fuzzy-Set-Theorie | Fuzzy sets |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008747680