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subject:"Relationship marketing"
~person:"Leckie, Civilai"
~subject:"Germany"
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Search: subject_exact:"Brand personality"
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Relationship marketing
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Brand image
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Leckie, Civilai
Burmann, Christoph
18
Huber, Frank
17
Loureiro, Sandra Maria Correia
16
Bauer, Hans H.
14
Gil Saura, Irene
12
Han, Heesup
12
Japutra, Arnold
11
Baumgarth, Carsten
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Kumar, Vikas
10
Fetscherin, Marc
9
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
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King, Ceridwyn
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Šerić, Maja
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Guzman, Francisco
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Khan, Imran
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Sarkar, Abhigyan
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Vollhardt, Kai
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Ekinci, Yuksel
7
Hegner, Sabrina
7
Kaushik, Arun Kumar
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Schmidt, Holger J.
7
Sreejesh, S.
7
Veloutsou, Cleopatra
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Cleff, Thomas
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Das, Gopal
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Hwang, Jinsoo
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Iglesias, Oriol
6
Johnson, Lester W.
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Khamitov, Mansur
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MacInnis, Deborah J.
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Meyer, Frederik
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Prentice, Catherine
6
Rahman, Zillur
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Rather, Raouf Ahmad
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Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
The journal of brand management : an international journal
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The manifestation of brand engagement in self-concept through customer word-of-mouth behavior
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of strategic marketing
31
(
2023
)
8
,
pp. 1379-1396
Persistent link: https://www.econbiz.de/10014553095
Saved in:
2
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
3
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
Saved in:
4
The influence of green brand innovativeness and value perception on brand loyalty : the moderating role of green knowledge
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10012202445
Saved in:
5
The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
Saved in:
6
Green brand benefits and their influence on brand loyalty
Lin, Chia-Ling
;
Lobo, Antonio
;
Leckie, Civilai
- In:
Marketing intelligence & planning
35
(
2017
)
3
,
pp. 425-440
Persistent link: https://www.econbiz.de/10011707001
Saved in:
7
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
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