//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Relationship marketing"
~person:"Sarkar, Juhi Gahlot"
~subject:"Brand attitude"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Brand attitude
Brand image
14
Brand management
14
Consumer behaviour
14
Konsumentenverhalten
14
Markenführung
14
Markenimage
14
Brand
12
Markenartikel
12
Beziehungsmarketing
6
Jugendliche
5
Youth
5
Emotion
4
Advertising effects
2
Brand embarrassment
2
Brand hate
2
Computerspiel
2
Internet marketing
2
Online-Marketing
2
Video game
2
Werbewirkung
2
Adolescence
1
Advergame experiences
1
Advergame format
1
Advergame rewards
1
Advertising message involvement
1
Anxious attachment style
1
Beauty salon brands
1
Beschwerdemanagement
1
Brand community
1
Brand devotion
1
Brand emotion
1
Brand evangelism
1
Brand happiness
1
Brand inner self-expressiveness
1
Brand loyalty
1
Brand prestige
1
Brand proximity
1
Brand publicity
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Sarkar, Juhi Gahlot
Loureiro, Sandra Maria Correia
17
Gil Saura, Irene
12
Han, Heesup
12
Japutra, Arnold
11
Kumar, Vikas
10
Hollebeek, Linda D.
9
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Sarkar, Abhigyan
9
Šerić, Maja
9
Augusto, Mário Gomes
8
Fetscherin, Marc
8
Guzman, Francisco
8
Khan, Imran
8
Sreejesh, S.
8
Ekinci, Yuksel
7
Huber, Frank
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Leckie, Civilai
7
Veloutsou, Cleopatra
7
Chahal, Hardeep
6
Das, Gopal
6
Hwang, Jinsoo
6
Johnson, Lester W.
6
Khamitov, Mansur
6
MacInnis, Deborah J.
6
Prentice, Catherine
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Roy, Sanjit
6
Thomson, Matthew
6
Wong, IpKin Anthony
6
Ahn, Jiseon
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Civelek, Mustafa Emre
5
Kang, Juhee
5
Kaufmann, Hans Rüdiger
5
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
2
European journal of marketing
1
International journal of hospitality management
1
International journal of retail and distribution management
1
Journal of marketing for higher education
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
4
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
5
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
6
Impact of online advertising on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
7
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->