//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Relationship marketing"
~subject:"B-to-B-Marketing"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer value"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
B-to-B-Marketing
Customer value
302
Kundenwert
302
Beziehungsmarketing
144
Theorie
45
Theory
45
Betriebliche Wertschöpfung
22
Deutschland
22
Germany
22
Value creation
22
USA
21
United States
21
Marketing management
20
Marketingmanagement
20
Consumer behaviour
19
Konsumentenverhalten
19
Preismanagement
16
Pricing strategy
16
Business-to-business marketing
15
Controlling
14
Management control
14
Measurement
14
Messung
14
Customer integration
13
Customer satisfaction
13
Kundenintegration
13
Kundenzufriedenheit
13
Dienstleistungsmanagement
10
Internet marketing
10
Lieferantenmanagement
10
Online-Marketing
10
Service management
10
Social Web
10
Social web
10
Supplier relationship management
10
Customer service
9
E-commerce
9
Electronic Commerce
9
Kundenservice
9
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
157
Type of publication (narrower categories)
All
Book section
Article in journal
1,022
Aufsatz in Zeitschrift
1,022
Aufsatz im Buch
157
Hochschulschrift
97
Thesis
78
Graue Literatur
49
Non-commercial literature
49
Arbeitspapier
35
Working Paper
35
Aufsatzsammlung
19
Case study
19
Fallstudie
19
Collection of articles of several authors
15
Sammelwerk
15
Lehrbuch
14
Textbook
10
Guidebook
9
Ratgeber
9
Handbook
7
Handbuch
7
Conference paper
5
Konferenzbeitrag
5
Glossar enthalten
4
Glossary included
4
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Collection of articles written by one author
2
Interview
2
Sammlung
2
Accompanied by computer file
1
Checkliste
1
Conference proceedings
1
Elektronischer Datenträger als Beilage
1
Fallstudiensammlung
1
Konferenzschrift
1
Lehrmittel
1
Reprint
1
Systematic review
1
more ...
less ...
Language
All
English
95
German
62
Author
All
Bruhn, Manfred
5
Georgi, Dominik
5
Hadwich, Karsten
4
Kumar, V.
4
Maas, Peter
3
Matzler, Kurt
3
Skiera, Bernd
3
Bejou, David
2
Berger, Sven C.
2
Brodie, Roderick J.
2
Clausen, Lydia
2
Diller, Hermann
2
Dixon, Andrea L.
2
Eggert, Andreas
2
Gelbrich, Katja
2
Gneiser, Martin Sebastian
2
Greve, Goetz
2
Haller, Matthias
2
Helm, Sabrina
2
Hinterhuber, Andreas
2
Kleinaltenkamp, Michael
2
Krafft, Manfred
2
Müller, Stefan
2
Pechlaner, Harald
2
Russo, Ivan
2
Schmeisser, Wilhelm
2
Schroeder, Nina
2
Wall, Friederike
2
Wiesel, Thorsten
2
Aksoy, Lerzan
1
Akutsu, Satoshi
1
Albers, Sönke
1
Algner, Markus R.
1
Anderson, Eric T.
1
Annutsch, Pierre
1
Aruan, Daniel Tumpal Hamonangan
1
Barnes, James G.
1
Bauer, Thomas
1
Bauer, Ulrich
1
Baxter, Roger
1
more ...
less ...
Published in...
All
Handbook of research on customer equity in marketing
14
Creating and managing superior customer value
6
Innovation in pricing : contemporary theories and best practices
4
Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
Profit maximization through customer relationship marketing : measurement, prediction and implementation
3
The Routledge handbook of service research insights and ideas
3
Beiträge zum wertorientierten Kundenbeziehungsmanagement
2
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
2
Handbuch Kundenbindungsmanagement
2
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
2
Service Value als Werttreiber : Konzepte, Messung und Steuerung
2
Strategic value management : a dynamic perspective
2
The Oxford handbook of strategic sales and sales management
2
Unternehmensbewertung und Basel II in kleinen und mittleren Unternehmen
2
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
2
21st century business practices : the evolving trends in India
1
AI-driven marketing research and data analytics
1
Aktuelle Entwicklungen im Dienstleistungsmarketing
1
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Bankenmanagement : erfolgreiches Banking in Konsolidierung und Turnaround
1
Business and management issues in the global and digital era : Indonesian perspectives
1
Business relationship management and marketing
1
Business-to-business brand management : theory, research and executive case study exercises
1
Collaborative value co-creation in the platform economy
1
Company and customer relations
1
Competitiveness und Ethik : mit 12 Tabellen
1
Contemporary research in e-branding
1
Contemporary research in e-marketing ; 2
1
Controlling zwischen Shareholder Value und Stakeholder Value : neue Anforderungen, Konzepte und Instrumente
1
Cu - Hi
1
Customer Experience : Forum Dienstleistungsmanagement
1
Customer Relationship Management : the ultimate guide to efficient use of CRM
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Data Mining und Statistik in Hochschule und Wirtschaft : Proceedings der 6. Konferenz der SAS-Anwender in Forschung und Entwicklung (KSFE) [28. Februar - 01. März 2002 Universität Dortmund]
1
Die Praxis des Verkaufs : Vertriebssteuerung, Pre-Sales, Sales, Key-Account-Management
1
Die Rolle des Staates in der Ökonomie : finanzwissenschaftliche Perspektiven ; Festschrift für Otto Roloff zum 65. Geburtstag
1
Die Vielfalt der Dienstleistungsökonomik : Festschrift für Dieter Witt zum 60. Geburtstag
1
Die Zukunft der Banken - die Banken der Zukunft
1
Die Zukunft der diversifizierten Unternehmung
1
more ...
less ...
Source
All
ECONIS (ZBW)
157
Showing
1
-
10
of
157
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer lifetime value prediction using survival analysis
Hondoma, Thanks
- In:
AI-driven marketing research and data analytics
,
(pp. 143-161)
.
2024
Persistent link: https://www.econbiz.de/10014558901
Saved in:
2
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
3
The hybrid shopping mile and its orbital customer journey mapping
Bilgin-Wührer, Zeynep
;
Wührer, Gerhard
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 133-152)
.
2021
Persistent link: https://www.econbiz.de/10012492365
Saved in:
4
Managing customer relationships using customer lifetime value and customer equity metrics
Jain, Reetika
- In:
Performance management : happiness and keeping pace …
,
(pp. 175-186)
.
2021
Persistent link: https://www.econbiz.de/10012316405
Saved in:
5
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
6
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
7
Value co-creation and its meaning for customers
Gallan, Andrew S.
;
Go Jefferies, Josephine
- In:
The Routledge handbook of service research insights and …
,
(pp. 322-343)
.
2020
Persistent link: https://www.econbiz.de/10012238673
Saved in:
8
Values obtained from customer relationship management
Danielak, Wiesław
- In:
Innovation and entrepreneurship : theory and practice
,
(pp. 9-17)
.
2020
Persistent link: https://www.econbiz.de/10012257558
Saved in:
9
Customer segmentation based on customer lifetime value using big data analytics
Fitria, Syarifah Fatimah
;
Aruan, Daniel Tumpal Hamonangan
- In:
Business and management issues in the global and …
,
(pp. 185-203)
.
2019
Persistent link: https://www.econbiz.de/10012311650
Saved in:
10
Creating value for customers
Bitkowska, Agnieszka
- In:
Strategic value management : a dynamic perspective
,
(pp. 200-207)
.
2019
Persistent link: https://www.econbiz.de/10011980503
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->