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subject:"Relationship marketing"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Young, Joyce A.
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International journal of sport management and marketing : IJSMM
3
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1
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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1
Prioritizing sponsorship resources in formula one racing : a longitudinal analysis
Cobbs, Joe
;
Tyler, B. David
;
Jensen, Jonathan A.
;
Chan, …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011669269
Saved in:
2
The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
Saved in:
3
Predictors and outcomes of sport event experiential value : insights from Formula One Petronas Malaysia
Musa, Rosidah
;
Kassim, Rezian-na Muhammad
- In:
International journal of management and marketing …
6
(
2013
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10009745286
Saved in:
4
An examination of marketing channel conflict and cooperation in the motorsports industry
Gailey, Edward D.
;
Young, Joyce A.
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 212-228
Persistent link: https://www.econbiz.de/10009578201
Saved in:
5
Affinity and beyond : leveraging NASCAR's integrated supply network to drive fan equity
Cadwallader, Susan
;
Boyd, Tom
;
Thomas, Aaron
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 193-211
Persistent link: https://www.econbiz.de/10009578202
Saved in:
6
Facilitating sponsorship channels in the business model of motorsports
Cobbs, Joe
;
Hylton, Melissa
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 173-192
Persistent link: https://www.econbiz.de/10009578205
Saved in:
7
Red bull "gives you wings" for better or worse : a double-edged impact of brand exposure on consumer performance
Brasel, S. Adam
;
Gips, James
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
1
,
pp. 57-64
Persistent link: https://www.econbiz.de/10008909933
Saved in:
8
The dynamics of relationship marketing in international sponsorship networks
Cobbs, Joe B.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 590-601
Persistent link: https://www.econbiz.de/10009410778
Saved in:
9
The IndyCar Series : a marketing channels perspective
Young, Joyce A.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 57-72
Persistent link: https://www.econbiz.de/10008650624
Saved in:
10
A demographic and behavioural profile and comparison of customers attending Grand-Am, IndyCar and NASCAR weekends at Watkins Glen International
DePerno, Daniel
;
Heisey, Kevin
;
Han, Peter
;
Bahng, Chang-ki
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 30-48
Persistent link: https://www.econbiz.de/10008650626
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