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subject:"Relationship marketing"
~subject:"Sport"
~subject:"Sports marketing"
~type_genre:"Book section"
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Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
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Customer-centric marketing strategies : tools for building organizational performance
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Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
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Marketing analysis in sport business : global perspectives
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Do more faster : techstars lessons to accelerate your startup
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E-marketing in developed and developing countries : emerging practices
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Emotions and social interaction through the lens of service-dominant logic
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Global sport business : community impacts of commercial sport
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Neue Herausforderungen an das Dienstleistungsmarketing
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Praxisbeispiele der Digitalisierung : Trends, Best Practices und neue Geschäftsmodelle
1
Proceedings of I-KNOW '09 : 9th International Conference on Knowledge Management and Knowledge Technologies ; proceedings of I-SEMANTICS '09, 5th International Conference on Semantic Systems, Graz, Austria, September 2 - 4, 2009
1
Public Sector Marketing Communications, Volume II : Traditional and Digital Perspectives
1
Public relations for social responsibility : affirming DEI commitment with action
1
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
1
Routledge handbook of sport management
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Sport im Fernsehen - zwischen gesellschaftlichem Anliegen und ökonomischen Interessen
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Sportökonomie : das Bayreuther Konzept in zehn exemplarischen Lektionen
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The practice and theory of automated timetabling (2016)
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Public sector marketing communications : insights from/for the primus national football league rwanda
Madichie, Nnamdi
;
Igwe, Paul Agu
;
Hinson, Robert
;
Mbah, …
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 239-264)
.
2023
Persistent link: https://www.econbiz.de/10014289804
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2
Managing climate crisis in the sport sector : new challenges and opportunities for sports organisations
Mura, Rita
;
Vicentini, Francesca
;
Portaluri, Giorgio
-
2022
Persistent link: https://www.econbiz.de/10012888339
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3
On and off-field behaviour of match officials in professional team sports
Dawson, Peter
;
Massey, Patrick
;
Downward, Paul
- In:
Advances in sports economics
,
(pp. 213-226)
.
2022
Persistent link: https://www.econbiz.de/10013190302
Saved in:
4
Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement
Ma, Shang Chun
;
Chang, Ching-Hung
;
Ma, Shang-Ming
; …
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 163-181)
.
2022
Persistent link: https://www.econbiz.de/10014311258
Saved in:
5
Brand attributes scale for professional sport teams : measuring strength, favorability, and uniqueness of team attributes
Wada, Yukako
;
Matsuoka, Hirotaka
- In:
Marketing analysis in sport business : global perspectives
,
(pp. 258-274)
.
2022
Persistent link: https://www.econbiz.de/10014311340
Saved in:
6
Digitale customer journey
Birzer, Benjamin
- In:
Praxisbeispiele der Digitalisierung : Trends, Best …
,
(pp. 197-210)
.
2022
Persistent link: https://www.econbiz.de/10013429126
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7
Value-influencing practices and triadic co-creation in team sports ecosystems
Stieler, Maximilian
;
Germelmann, Claas Christian
- In:
Emotions and social interaction through the lens of …
,
(pp. 55-87)
.
2018
Persistent link: https://www.econbiz.de/10011895191
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8
Community relations in professional sport organizations : a view through the lens of social anchor theory
Vanc, Antoaneta M.
;
Masler, Katie M.
- In:
Public relations for social responsibility : affirming …
,
(pp. 165-178)
.
2021
Persistent link: https://www.econbiz.de/10012587483
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9
Motivations of active sport consumption among the Hungarian population
Németh, Péter
;
Hegedüs, Réka
;
Csóka, László
; …
-
2020
Persistent link: https://www.econbiz.de/10012601638
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10
Creating infrastructure conditions as the basis of digital transformation of sports organizations management in Croatia
Tuševski, Biljana
;
Galić, Tvrtko
;
Tomac, Zvonimir
-
2020
Persistent link: https://www.econbiz.de/10012602116
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