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subject:"Relationship marketing"
~type_genre:"Case study"
~type_genre:"Non-commercial literature"
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Relationship marketing
Category Management
31
Category management
31
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12
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10
Brand management
9
Deutschland
9
Germany
9
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7
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Ahlert, Dieter
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Kracklauer, Alexander
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Kracklauer, Alexander H.
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Krüger, Rolf
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Riekhof, Hans-Christian
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Steven, Marion
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Arbeitsberichte des Lehrstuhls für Produktionswirtschaft / Ruhr-Universität Bochum, Fakultät für Wirtschaftswissenschaft, Lehrstuhl für Angewandte BWL I, Produktionswirtschaft
1
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ECONIS (ZBW)
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Retail Business in Deutschland : Perspektiven, Strategien, Erfolgsmuster ; mit Berichten und Fallstudien von Aldi, Auto plus, Conley's, DocMorris, Electronic Partner, Kiehl's, Lush...
Riekhof, Hans-Christian
(
ed.
)
-
2008
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003516905
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2
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
Kracklauer, Alexander H.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10001740554
Saved in:
3
Category Logistics
Steven, Marion
;
Krüger, Rolf
-
2001
Persistent link: https://www.econbiz.de/10001587073
Saved in:
4
Integriertes Markenmanagement und kundengetriebenes category Management in Netzwerken der Konsumgüterdistribution
Ahlert, Dieter
-
2000
Persistent link: https://www.econbiz.de/10001530502
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