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subject:"Retail trade"
~isPartOf:"International journal of production economics"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Retail trade
Sales promotion
21
Verkaufsförderung
21
Consumer behaviour
8
Einzelhandel
8
Konsumentenverhalten
8
Theorie
8
Theory
8
Lieferkette
7
Supply chain
7
Preismanagement
6
Pricing strategy
6
Rabatt
5
Rebate
5
Demand
4
Nachfrage
4
price promotions
3
Demand forecasting
2
Distribution channel
2
Forecasting model
2
Kundenbindungsprogramm
2
Lieferantenkredit
2
Lieferantenmanagement
2
Low-cost strategy
2
Loyalty program
2
Marketing management
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Marketingmanagement
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Niedrigpreisstrategie
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Preisdifferenzierung
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Price discrimination
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Prognoseverfahren
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Supplier relationship management
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Trade credit
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USA
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United States
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Vertriebsweg
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promotion
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2005
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Chen, Youhua
2
Ailawadi, Kusum L.
1
Broekmeulen, R. A. C. M.
1
Demirag, Ozgun Caliskan
1
Donselaar, Karel H. van
1
Dukes, Anthony
1
Guan, Xu
1
Harlam, Bari A.
1
Huang, Di
1
Jong, Ad de
1
Li, Jianbin
1
Li, Zonghuo
1
Liu, Yunchuan
1
Mei, Wanxia
1
Ouyang, Lian Qun
1
Tsao, Yu-chung
1
Wei, Ying
1
Zhou, Hong
1
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International journal of production economics
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
24
Journal of business research : JBR
11
Journal of retailing
11
European journal of operational research : EJOR
7
International journal of retail & distribution management
7
The international review of retail, distribution and consumer research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Domestic commerce series
3
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing research : JMR
3
Journal of promotion management : innovations in planning and applied research
3
Marketing letters : a journal of research in marketing
3
Agribusiness : an internat. journal
2
Asia Pacific journal of marketing and logistics
2
CESifo Working Paper Series
2
CESifo working papers
2
International journal of production research
2
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
2
Journal of advertising research
2
Journal of marketing analytics : JMA
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing research
2
Journal of promotion management : JPM
2
Journal of revenue and pricing management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
Marketing research report
2
Opsearch : journal of the Operational Research Society of India
2
Production and operations management : the flagship research journal of the Production and Operations Management Society
2
Psychology & marketing
2
Retailing in the 21st century : current and future trends
2
Strategic corporate communication in the digital age
2
The journal of brand management : an international journal
2
The journal of personal selling & sales management : JPSSM
2
2007 Business & Economics Society International Conference ; Vol. 2
1
A reader in marketing communications
1
Advanced technologies management for retailing : frameworks and cases
1
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1
Coupon promotion and its cross-channel effect in omnichannel retailing industry : a time-sensitive strategy
Li, Zonghuo
;
Guan, Xu
;
Mei, Wanxia
- In:
International journal of production economics
258
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014282249
Saved in:
2
Analysis and forecasting of demand during promotions for perishable items
Donselaar, Karel H. van
;
Jong, Ad de
;
Broekmeulen, R. …
- In:
International journal of production economics
172
(
2016
),
pp. 65-75
Persistent link: https://www.econbiz.de/10011442313
Saved in:
3
Note on : managing multi-echelon multi-item channels with trade allowances under credit period
Huang, Di
;
Ouyang, Lian Qun
;
Zhou, Hong
- In:
International journal of production economics
138
(
2012
)
1
,
pp. 117-124
Persistent link: https://www.econbiz.de/10009550556
Saved in:
4
Joint determination of inventory replenishment and sales effort with uncertain market responses
Wei, Ying
;
Chen, Youhua
- In:
International journal of production economics
134
(
2011
)
2
,
pp. 368-374
Persistent link: https://www.econbiz.de/10009373825
Saved in:
5
Customer and retailer rebates under risk aversion
Demirag, Ozgun Caliskan
;
Chen, Youhua
;
Li, Jianbin
- In:
International journal of production economics
133
(
2011
)
2
,
pp. 736-750
Persistent link: https://www.econbiz.de/10009299846
Saved in:
6
Managing multi-echelon multi-item channels with trade allowances under credit period
Tsao, Yu-chung
- In:
International journal of production economics
127
(
2010
)
2
,
pp. 226-237
Persistent link: https://www.econbiz.de/10008656657
Saved in:
7
In-store media and distribution channel coordination
Dukes, Anthony
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10003973178
Saved in:
8
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
Saved in:
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