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subject:"Retail trade"
~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of advertising research"
~isPartOf:"Marketing research report"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Merchandising"
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Retail trade
Konsumentenverhalten
Sales promotion
24
Verkaufsförderung
24
Consumer behaviour
19
Einzelhandel
11
Beziehungsmarketing
5
Relationship marketing
5
Ladengestaltung
4
Store design
4
Advertising effects
3
Preismanagement
3
Pricing strategy
3
USA
3
United States
3
Vereinigte Staaten
3
Werbewirkung
3
Brand management
2
Co-design
2
Display
2
Electronic intermediaries
2
Event marketing
2
Event-Marketing
2
Loyalty data
2
Markenführung
2
Online retailing
2
Online-Handel
2
Promotional flyers
2
Retail
2
Shopper marketing
2
Textile distribution
2
Textilhandel
2
Virtual store
2
Visual merchandising
2
Visualisierung
2
Visualization
2
Adolescent
1
Advertising
1
Agrarmarkt
1
Agrarproduktion
1
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18
Aufsatz in Zeitschrift
18
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English
20
Author
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Ieva, Marco
2
Wu, Juanjuan
2
Ziliani, Cristina
2
Aggarwal, Ritesh
1
Behe, Bridget K.
1
Bogomolova, Svetlana
1
D'Attoma, Ida
1
Damminga, Cara
1
Dominick, Bennett A.
1
Doty, Harry O.
1
Fan, Ting Yan
1
Fernandez, R. Thomas
1
Ford, John B.
1
Good, Megan C.
1
Goudge, Darrell
1
Gázquez-Abad, Juan Carlos
1
Harvey, Bill
1
Herbig, Terese
1
Huddleston, Patricia
1
Hyman, Michael R.
1
Ju, Hae Won
1
Keylock, Matthew
1
Kim, Angella
1
Kim, Hye-yŏng
1
Kim, Jieun
1
Koo, Jayoung
1
Krishen, Anjala S.
1
Kwon, Kyoung-Nan
1
LaTour, Michael S.
1
Latusi, Sabrina
1
Lerner, Nina
1
Luceri, Beatrice
1
Lugli, Giampiero
1
Minahan, Stella
1
Monroe, Kent B.
1
Muratore, Isabelle
1
Nicolau-Gonzalbez, Juan-Luis
1
Oh, Hyunjoo
1
Poon, Derek T. Y.
1
Prendergast, Gerard P.
1
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Published in...
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International journal of retail & distribution management
Journal of advertising research
Marketing research report
Journal of retailing and consumer services
56
Journal of business research : JBR
29
Journal of retailing
29
Journal of promotion management : JPM
18
Journal of marketing research : JMR
15
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
Psychology & marketing
13
The international review of retail, distribution and consumer research
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Marketing letters : a journal of research in marketing
12
European journal of marketing : EJM
10
The journal of product & brand management
10
European journal of operational research : EJOR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
7
International journal of production economics
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Quantitative marketing and economics : QME
7
The journal of consumer marketing
7
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
Gabler Edition Wissenschaft
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
The IUP journal of marketing management : IJMM
5
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The service industries journal
4
Agricultural and resource economics review : ARER
3
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ECONIS (ZBW)
20
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1
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20
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1
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
2
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
3
Modeling specialty store customers' buy/no-buy decisions
Goudge, Darrell
;
Good, Megan C.
;
Hyman, Michael R.
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1260-1276
Persistent link: https://www.econbiz.de/10011815715
Saved in:
4
Teens as impulsive buyers : what is the role of price?
Muratore, Isabelle
- In:
International journal of retail & distribution management
44
(
2016
)
11
,
pp. 1166-1180
Persistent link: https://www.econbiz.de/10011640072
Saved in:
5
A descriptive analysis of consumer’s price promotion literacy skills
Tan, Pei Jie
;
Bogomolova, Svetlana
- In:
International journal of retail & distribution management
44
(
2016
)
12
,
pp. 1223-1244
Persistent link: https://www.econbiz.de/10011643932
Saved in:
6
Retail shopper marketing: the future of promotional flyers
Ziliani, Cristina
;
Ieva, Marco
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 488-502
Persistent link: https://www.econbiz.de/10011387793
Saved in:
7
Co-design visual merchandising in 3D virtual stores : a facet theory approach
Wu, Juanjuan
;
Kim, Angella
;
Koo, Jayoung
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 538-560
Persistent link: https://www.econbiz.de/10011388058
Saved in:
8
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
Saved in:
9
Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo
;
Nicolau-Gonzalbez, Juan-Luis
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
Saved in:
10
The impact of store flyers on store performance : a format and customer related approach
Luceri, Beatrice
;
Latusi, Sabrina
;
Vergura, Donata Tania
; …
- In:
International journal of retail & distribution management
42
(
2014
)
3
,
pp. 219-234
Persistent link: https://www.econbiz.de/10010336968
Saved in:
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