The impact of store flyers on store performance : a format and customer related approach
Year of publication: |
2014
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Authors: | Luceri, Beatrice ; Latusi, Sabrina ; Vergura, Donata Tania ; Lugli, Giampiero |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 3, p. 219-234
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Subject: | Customer segments | Flyers | Promotions | Store formats | Store sales | Store traffic | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Ladengestaltung | Store design |
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