The impact of store flyers on store performance : a format and customer related approach
Beatrice Luceri, Sabrina Latusi, Donata Tania Vergura and Gianpiero Lugli
| Year of publication: |
2014
|
|---|---|
| Authors: | Luceri, Beatrice ; Latusi, Sabrina ; Vergura, Donata Tania ; Lugli, Giampiero |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 3, p. 219-234
|
| Subject: | Customer segments | Flyers | Promotions | Store formats | Store sales | Store traffic | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Ladengestaltung | Store design |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010336968