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subject:"Retail trade"
~isPartOf:"International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Entscheidung unter Unsicherheit"
~subject:"Theorie"
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Retail trade
Entscheidung unter Unsicherheit
Theorie
Sales promotion
37
Verkaufsförderung
37
Consumer behaviour
13
Konsumentenverhalten
13
Market research
6
Marktforschung
6
Advertising effects
5
Einzelhandel
5
Preismanagement
5
Pricing strategy
5
Theory
5
Werbewirkung
5
Brand management
4
Decision under uncertainty
4
Markenführung
4
Beziehungsmarketing
3
Brand image
3
Einzelhandelspreis
3
Low-cost strategy
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Niedrigpreisstrategie
3
Rabatt
3
Rebate
3
Relationship marketing
3
Retail price
3
USA
3
United States
3
pricing
3
Direct marketing
2
Direktmarketing
2
Distribution channel
2
E-commerce
2
Electronic Commerce
2
Erfolgsfaktor
2
Estimation
2
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Undetermined
3
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Article
13
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Article in journal
13
Aufsatz in Zeitschrift
13
Language
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English
13
Author
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Ailawadi, Kusum L.
1
Amir, On
1
Banerjee, Somak
1
Biswas, Abhijit
1
Breugelmans, Els
1
Chan, Tat
1
Chaudhuri, Kripasindhu
1
Foubert, Bram
1
Gedenk, Karen
1
Gijsbrechts, Els
1
Goldfarb, Avi
1
Goldsmith, Kelly
1
Grewal, Dhruv
1
Guha, Abhijit
1
Kalra, Ajay
1
Kamakura, Wagner A.
1
Khouja, Moutaz
1
Ledolter, Johannes
1
Li, Shibo
1
Lutzky, Christian
1
Montgomery, Alan
1
Moon, Sangkil
1
Narasimhan, Chakravarthi
1
Neslin, Scott A.
1
Nordfält, Jens
1
Pal, Brojeswar
1
Pauwels, Koen
1
Sana, Shib Sankar
1
Shi, Mengze
1
Slotegraaf, Rebecca J.
1
Sun, Baohong
1
Vergara, F. Elizabeth
1
Verma, Swati
1
Wang, Kitty
1
Zhang, Jie
1
Zhang, Qin
1
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International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
Journal of marketing research : JMR
Journal of retailing and consumer services
28
Journal of retailing
16
Journal of business research : JBR
15
European journal of operational research : EJOR
8
International journal of production economics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Marketing letters : a journal of research in marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The international review of retail, distribution and consumer research
6
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
Quantitative marketing and economics : QME
5
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of the Operational Research Society : OR
4
Agribusiness : an internat. journal
3
American journal of agricultural economics
3
Asia Pacific journal of marketing and logistics
3
Domestic commerce series
3
Handelsforschung
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing analytics : JMA
3
Journal of promotion management : innovations in planning and applied research
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Opsearch : journal of the Operational Research Society of India
3
The journal of personal selling & sales management : JPSSM
3
CESifo Working Paper Series
2
CESifo working papers
2
CUDARE working paper series
2
Decision sciences : DS
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
International journal of industrial organization
2
International journal of production research
2
Journal of advertising research
2
Journal of economics & management strategy : JEMS
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
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ECONIS (ZBW)
13
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1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
3
Two-echelon manufacturer, retailer supply chain strategies with price, quality, and promotional effort sensitive demand
Pal, Brojeswar
;
Sana, Shib Sankar
;
Chaudhuri, Kripasindhu
- In:
International transactions in operational research : …
22
(
2015
)
6
,
pp. 1071-1095
Persistent link: https://www.econbiz.de/10011489203
Saved in:
4
The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie
;
Breugelmans, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
Saved in:
5
Cross-selling the right product to the right customer at the right time
Li, Shibo
;
Sun, Baohong
;
Montgomery, Alan
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009272393
Saved in:
6
Consumer value-maximizing sweepstakes and contests
Kalra, Ajay
;
Shi, Mengze
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 287-300
Persistent link: https://www.econbiz.de/10003965472
Saved in:
7
Can uncertainty improve promotions?
Goldsmith, Kelly
;
Amir, On
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1070-1077
Persistent link: https://www.econbiz.de/10008796553
Saved in:
8
The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
Saved in:
9
Single-period inventory model with a delayed incentive option for selling excess inventory
Khouja, Moutaz
;
Vergara, F. Elizabeth
- In:
International transactions in operational research : …
15
(
2008
)
3
,
pp. 359-379
Persistent link: https://www.econbiz.de/10003717207
Saved in:
10
Decomposing promotional effects with a dynamic structural model of flexible consumption
Chan, Tat
;
Narasimhan, Chakravarthi
;
Zhang, Qin
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 487-498
Persistent link: https://www.econbiz.de/10003756363
Saved in:
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