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subject:"Retail trade"
~isPartOf:"International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Theorie"
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Retail trade
Theorie
Sales promotion
37
Verkaufsförderung
37
Consumer behaviour
13
Konsumentenverhalten
13
Market research
6
Marktforschung
6
Advertising effects
5
Einzelhandel
5
Preismanagement
5
Pricing strategy
5
Theory
5
Werbewirkung
5
Brand management
4
Decision under uncertainty
4
Entscheidung unter Unsicherheit
4
Markenführung
4
Beziehungsmarketing
3
Brand image
3
Einzelhandelspreis
3
Low-cost strategy
3
Markenimage
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Marketing management
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Marketingmanagement
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Niedrigpreisstrategie
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Rabatt
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Rebate
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Relationship marketing
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Retail price
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USA
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United States
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pricing
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Direct marketing
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Direktmarketing
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E-commerce
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Ailawadi, Kusum L.
1
Banerjee, Somak
1
Biswas, Abhijit
1
Breugelmans, Els
1
Chaudhuri, Kripasindhu
1
Foubert, Bram
1
Gedenk, Karen
1
Gijsbrechts, Els
1
Goldfarb, Avi
1
Grewal, Dhruv
1
Guha, Abhijit
1
Kamakura, Wagner A.
1
Khouja, Moutaz
1
Ledolter, Johannes
1
Lutzky, Christian
1
Moon, Sangkil
1
Neslin, Scott A.
1
Nordfält, Jens
1
Pal, Brojeswar
1
Pauwels, Koen
1
Sana, Shib Sankar
1
Slotegraaf, Rebecca J.
1
Vergara, F. Elizabeth
1
Verma, Swati
1
Wang, Kitty
1
Zhang, Jie
1
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International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
Journal of marketing research : JMR
Journal of retailing and consumer services
28
Journal of business research : JBR
15
Journal of retailing
14
European journal of operational research : EJOR
8
International journal of production economics
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail & distribution management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
The international review of retail, distribution and consumer research
6
European journal of marketing : EJM
5
Gabler Edition Wissenschaft
5
Marketing letters : a journal of research in marketing
5
Quantitative marketing and economics : QME
5
Journal of promotion management : JPM
4
Journal of the Operational Research Society : OR
4
Agribusiness : an internat. journal
3
American journal of agricultural economics
3
Domestic commerce series
3
Handelsforschung
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of marketing
3
Journal of marketing analytics : JMA
3
Journal of promotion management : innovations in planning and applied research
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Opsearch : journal of the Operational Research Society of India
3
The journal of personal selling & sales management : JPSSM
3
Asia Pacific journal of marketing and logistics
2
CESifo Working Paper Series
2
CESifo working papers
2
CUDARE working paper series
2
Decision sciences : DS
2
Discussion papers / Deutsches Institut für Wirtschaftsforschung
2
International journal of industrial organization
2
International journal of production research
2
Journal of advertising research
2
Journal of economics & management strategy : JEMS
2
Journal of marketing channels : ... distribution systems, strategy, and management
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ECONIS (ZBW)
9
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1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
3
Two-echelon manufacturer, retailer supply chain strategies with price, quality, and promotional effort sensitive demand
Pal, Brojeswar
;
Sana, Shib Sankar
;
Chaudhuri, Kripasindhu
- In:
International transactions in operational research : …
22
(
2015
)
6
,
pp. 1071-1095
Persistent link: https://www.econbiz.de/10011489203
Saved in:
4
The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie
;
Breugelmans, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
Saved in:
5
The impact of brand equity and innovation on the long-term effectiveness of promotions
Slotegraaf, Rebecca J.
;
Pauwels, Koen
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 293-306
Persistent link: https://www.econbiz.de/10003724265
Saved in:
6
Single-period inventory model with a delayed incentive option for selling excess inventory
Khouja, Moutaz
;
Vergara, F. Elizabeth
- In:
International transactions in operational research : …
15
(
2008
)
3
,
pp. 359-379
Persistent link: https://www.econbiz.de/10003717207
Saved in:
7
Shopper response to bundle promotions for packaged goods
Foubert, Bram
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 647-662
Persistent link: https://www.econbiz.de/10003569747
Saved in:
8
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
9
Estimating promotion response when competitive promotions are unobservable
Moon, Sangkil
;
Kamakura, Wagner A.
;
Ledolter, Johannes
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 503-515
Persistent link: https://www.econbiz.de/10003547883
Saved in:
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