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subject:"Retail trade"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Marketing research report"
~subject:"Konsumentenverhalten"
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Retail trade
Konsumentenverhalten
Sales promotion
18
Verkaufsförderung
18
Consumer behaviour
11
Einzelhandel
4
Advertising effects
3
Beziehungsmarketing
3
Relationship marketing
3
USA
3
United States
3
Vereinigte Staaten
3
Werbewirkung
3
Brand image
2
Low-cost strategy
2
Markenimage
2
Niedrigpreisstrategie
2
Advertising
1
Agrarmarkt
1
Agrarproduktion
1
Agrarwissenschaft
1
Agricultural production
1
Agricultural sciences
1
Association rule mining
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Automotive industry
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Bibliometrics
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Bibliometrie
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Clustering
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Communication
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Contract
1
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Cross-category purchases
1
Customer acquisition
1
Customer integration
1
Customer satisfaction
1
Customized coupons
1
Data Mining
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Data mining
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Decision under uncertainty
1
Deutschland
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Aggarwal, Ritesh
1
D'Attoma, Ida
1
Dominick, Bennett A.
1
Doty, Harry O.
1
Einhorn, Martin
1
Eisenbeiß, Maik
1
Fan, Ting Yan
1
Ford, John B.
1
Gruber, Kathrin
1
Gázquez-Abad, Juan Carlos
1
Harvey, Bill
1
Heitmann, Mark
1
Herbig, Terese
1
Herrmann, Andreas
1
Hornik, Kurt
1
Ieva, Marco
1
Keylock, Matthew
1
Kim, Ju-Young
1
Krishen, Anjala S.
1
LaTour, Michael S.
1
Lerner, Nina
1
March, Nicolas
1
Natter, Martin
1
Polak, Ben
1
Poon, Derek T. Y.
1
Prendergast, Gerard P.
1
Reutterer, Thomas
1
Scheinbaum, Angeline Close
1
Sorensen, Herb
1
Spann, Martin
1
Tsang, Alex S. L.
1
Vieth, Matthias
1
Ziliani, Cristina
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Journal of advertising research
Journal of business economics : JBE
Marketing research report
Journal of retailing and consumer services
56
Journal of business research : JBR
29
Journal of retailing
29
Journal of promotion management : JPM
18
Journal of marketing research : JMR
15
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
Psychology & marketing
13
The international review of retail, distribution and consumer research
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
12
Marketing letters : a journal of research in marketing
12
European journal of marketing : EJM
10
The journal of product & brand management
10
European journal of operational research : EJOR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
7
International journal of production economics
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Quantitative marketing and economics : QME
7
The journal of consumer marketing
7
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
Gabler Edition Wissenschaft
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
The IUP journal of marketing management : IJMM
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The service industries journal
4
Agricultural and resource economics review : ARER
3
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ECONIS (ZBW)
12
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Date (oldest first)
1
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
2
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
3
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
4
Exploding the legend of TV advertising and price promotions
Harvey, Bill
;
Herbig, Terese
;
Keylock, Matthew
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
Saved in:
5
Die Geld-zurück-Garantie : mehr als nur ein Qualitätsindikator?
Vieth, Matthias
;
Eisenbeiß, Maik
- In:
Journal of business economics : JBE
81
(
2011
)
12
,
pp. 1285-1323
Persistent link: https://www.econbiz.de/10009390365
Saved in:
6
Pay-What-You-Want : Praxisrelevanz und Konsumentenverhalten
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of business economics : JBE
80
(
2010
)
2
,
pp. 147-169
Persistent link: https://www.econbiz.de/10003936207
Saved in:
7
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
8
Predicting premium proneness
Prendergast, Gerard P.
;
Poon, Derek T. Y.
;
Tsang, Alex S. L.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 287-296
Persistent link: https://www.econbiz.de/10003742682
Saved in:
9
Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben
;
Herrmann, Andreas
;
Heitmann, Mark
;
Einhorn, …
- In:
Journal of business economics : JBE
78
(
2008
)
10
,
pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
Saved in:
10
Long tail media in store
Sorensen, Herb
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 329-338
Persistent link: https://www.econbiz.de/10003768756
Saved in:
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