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subject:"Retail trade"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Marketing research report"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Merchandising"
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Retail trade
Konsumentenverhalten
Sales promotion
17
Verkaufsförderung
17
Consumer behaviour
12
USA
5
United States
5
Einzelhandel
4
Advertising effects
3
Vereinigte Staaten
3
Werbewirkung
3
Low-cost strategy
2
Niedrigpreisstrategie
2
Preismanagement
2
Pricing strategy
2
Advertising
1
Agrarmarkt
1
Agrarproduktion
1
Agrarwissenschaft
1
Agricultural production
1
Agricultural sciences
1
Beziehungsmarketing
1
Brand image
1
Communication
1
Corporate insurance
1
Customer satisfaction
1
Customer service
1
Einzelhandelsmarkttechnik
1
Electrical goods trade
1
Elektrohandel
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Empirical method
1
Empirische Methode
1
Ernährungsindustrie
1
Ernährungspolitik
1
Event marketing
1
Event-Marketing
1
Experiment
1
Feldforschung
1
Fernsehwerbung
1
Field research
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English
13
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Aggarwal, Ritesh
1
Bagchi, Rajesh
1
Cai, Fengyan
1
Chen, Tao
1
D'Attoma, Ida
1
Dominick, Bennett A.
1
Doty, Harry O.
1
Fan, Ting Yan
1
Fishbach, Ayelet
1
Ford, John B.
1
Gauri, Dinesh Kumar
1
Grant, Susan Jung
1
Gázquez-Abad, Juan Carlos
1
Harvey, Bill
1
Herbig, Terese
1
Hsee, Christopher K.
1
Ieva, Marco
1
Janiszewski, Chris A.
1
Kalra, Ajay
1
Kan, Christina
1
Keylock, Matthew
1
Krishen, Anjala S.
1
LaTour, Michael S.
1
Lerner, Nina
1
Lichtenstein, Donald R.
1
Peck, Joann
1
Poon, Derek T. Y.
1
Prendergast, Gerard P.
1
Scheinbaum, Angeline Close
1
Shen, Luxi
1
Shu, Suzanne B.
1
Sorensen, Herb
1
Sun, Baohong
1
Tsang, Alex S. L.
1
Ziliani, Cristina
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Journal of advertising research
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Marketing research report
Journal of retailing and consumer services
56
Journal of business research : JBR
29
Journal of retailing
29
Journal of promotion management : JPM
18
Journal of marketing research : JMR
15
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
Psychology & marketing
13
The international review of retail, distribution and consumer research
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
12
Marketing letters : a journal of research in marketing
12
European journal of marketing : EJM
10
The journal of product & brand management
10
European journal of operational research : EJOR
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Asia Pacific journal of marketing and logistics
8
International journal of hospitality management
7
International journal of production economics
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Quantitative marketing and economics : QME
7
The journal of consumer marketing
7
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
Gabler Edition Wissenschaft
5
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of marketing communications
5
The IUP journal of marketing management : IJMM
5
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The service industries journal
4
Agricultural and resource economics review : ARER
3
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ECONIS (ZBW)
13
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13
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1
What do we know about in-store marketing?
Ford, John B.
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 131-132
Persistent link: https://www.econbiz.de/10011884958
Saved in:
2
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
3
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
4
The motivating-uncertainty effect : uncertainty increases resource investment in the process of reward pursuit
Shen, Luxi
;
Fishbach, Ayelet
;
Hsee, Christopher K.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1301-1315
Persistent link: https://www.econbiz.de/10010490115
Saved in:
5
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
Saved in:
6
Exploding the legend of TV advertising and price promotions
Harvey, Bill
;
Herbig, Terese
;
Keylock, Matthew
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
Saved in:
7
The effect of mere touch on perceived ownership
Peck, Joann
;
Shu, Suzanne B.
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 434-447
Persistent link: https://www.econbiz.de/10003895835
Saved in:
8
This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
LaTour, …
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
Saved in:
9
Why do consumers buy extended service contracts?
Chen, Tao
;
Kalra, Ajay
;
Sun, Baohong
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
4
,
pp. 611-623
Persistent link: https://www.econbiz.de/10003919309
Saved in:
10
Predicting premium proneness
Prendergast, Gerard P.
;
Poon, Derek T. Y.
;
Tsang, Alex S. L.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 287-296
Persistent link: https://www.econbiz.de/10003742682
Saved in:
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