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subject:"Retail trade"
~person:"Gázquez-Abad, Juan Carlos"
~subject:"Advertising effects"
~subject:"Theorie"
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Retail trade
Advertising effects
Theorie
Sales promotion
6
Verkaufsförderung
6
Consumer behaviour
5
Konsumentenverhalten
5
Einzelhandel
4
Store flyers
3
Advertising
2
Communication
2
Feature advertising
2
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2
Purchase behaviour
2
Werbung
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Beziehungsmarketing
1
Comparison
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Customer satisfaction
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Deal-proneness
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Flyer readership
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Retail promotion
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Gázquez-Abad, Juan Carlos
Kind, Hans Jarle
8
Foros, Øystein
7
Görtz, Gunnar
7
Jain, Amit
7
Malik, Garima
7
Bauer, Hans H.
6
Gedenk, Karen
6
Ailawadi, Kusum L.
5
Neslin, Scott A.
5
Bijmolt, Tammo H. A.
4
Breugelmans, Els
4
Natter, Martin
4
Rajagopal
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Rudanko, Leena
4
Aydinli, Aylin
3
Behe, Bridget K.
3
Bertini, Marco
3
Czerniachowska, Kateryna
3
Faßnacht, Martin
3
Fildes, Robert
3
Gourio, Francois
3
Huchzermeier, Arnd
3
Ieva, Marco
3
Inderst, Roman
3
Khouja, Moutaz
3
Kleinaltenkamp, Michael
3
Leeflang, Peter
3
Lutzky, Christian
3
Martínez-López, Francisco J.
3
Moon, Sangkil
3
Nordfält, Jens
3
Pantano, Eleonora
3
Pauwels, Koen
3
Perakis, Georgia
3
Redler, Jörn
3
Sand, Jan Yngve
3
Sinitsyn, Maxim
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Tenn, Steven
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Varley, Rosemary
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Journal of retailing and consumer services
4
Exploring omnichannel retailing : common expectations and diverse realities
1
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ECONIS (ZBW)
5
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1
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
2
Editorial: some insights in retailing : gluten-free products, veg private labels, stock-outs and in-store merchandisers
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012666024
Saved in:
3
Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
Saved in:
4
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
5
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
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