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subject:"Retail trade"
~person:"Hang, Haiming"
~person:"Kellaris, James J."
~subject:"Musikwirtschaft"
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Retail trade
Musikwirtschaft
Advertising music
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Hang, Haiming
Kellaris, James J.
Anand, Sandip
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European journal of marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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Disentangling effects of subjective and objective characteristics of advertising music
Liu, Gordon
;
Abolhasani, Morteza
;
Hang, Haiming
- In:
European journal of marketing
56
(
2022
)
4
,
pp. 1153-1183
Persistent link: https://www.econbiz.de/10013350955
Saved in:
2
Musical intelligence : explication, measurement, and implications for consumer behavior
Krishnan, Vijaykumar
;
Machleit, Karen A.
;
Kellaris, James J.
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 278-289
Persistent link: https://www.econbiz.de/10010416697
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