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subject:"Retail trade"
~person:"Khouja, Moutaz"
~person:"Rajagopal"
~subject:"Advertising effects"
~subject:"Theorie"
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Retail trade
Advertising effects
Theorie
Sales promotion
10
Verkaufsförderung
10
Consumer behaviour
8
Konsumentenverhalten
8
Einzelhandel
6
Mexico
3
Mexiko
3
Low-cost strategy
2
Niedrigpreisstrategie
2
Online retailing
2
Online-Handel
2
Promotions
2
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2
Ballungsraum
1
Brand image
1
Buy-one-get-one
1
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1
Consumer perceptions
1
Customer value
1
Digital platform
1
Digital retailing
1
Digitale Plattform
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Digitalisierung
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Khouja, Moutaz
Rajagopal
Kind, Hans Jarle
8
Foros, Øystein
7
Görtz, Gunnar
7
Jain, Amit
7
Malik, Garima
7
Bauer, Hans H.
6
Gedenk, Karen
6
Ailawadi, Kusum L.
5
Gázquez-Abad, Juan Carlos
5
Neslin, Scott A.
5
Bijmolt, Tammo H. A.
4
Breugelmans, Els
4
Natter, Martin
4
Rudanko, Leena
4
Aydinli, Aylin
3
Behe, Bridget K.
3
Bertini, Marco
3
Czerniachowska, Kateryna
3
Faßnacht, Martin
3
Fildes, Robert
3
Gourio, Francois
3
Huchzermeier, Arnd
3
Ieva, Marco
3
Inderst, Roman
3
Kleinaltenkamp, Michael
3
Leeflang, Peter
3
Lutzky, Christian
3
Martínez-López, Francisco J.
3
Moon, Sangkil
3
Nordfält, Jens
3
Pantano, Eleonora
3
Pauwels, Koen
3
Perakis, Georgia
3
Redler, Jörn
3
Sand, Jan Yngve
3
Sinitsyn, Maxim
3
Tenn, Steven
3
Varley, Rosemary
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2007 Business & Economics Society International Conference ; Vol. 2
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International transactions in operational research : ITOR ; a journal of the International Federation of Operational Research Societies (IFORS)
1
Journal of retailing
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
7
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1
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
2
Impact of retailing technology during business shutdown
Rajagopal
- In:
Marketing intelligence & planning
40
(
2022
)
4
,
pp. 441-459
Persistent link: https://www.econbiz.de/10013393441
Saved in:
3
A comparative analysis of marketing promotions and implications for data analytics
Khouja, Moutaz
;
Subramaniam, Chandra
;
Vasudev, Vinay
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 151-174
Persistent link: https://www.econbiz.de/10012288656
Saved in:
4
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
5
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
Saved in:
6
Single-period inventory model with a delayed incentive option for selling excess inventory
Khouja, Moutaz
;
Vergara, F. Elizabeth
- In:
International transactions in operational research : …
15
(
2008
)
3
,
pp. 359-379
Persistent link: https://www.econbiz.de/10003717207
Saved in:
7
Store loyalty and consumer response to clearance sales : an empirical analysis in Mexican retail environment
Rajagopal
;
Rajagopal, Amritanshu
-
2007
Persistent link: https://www.econbiz.de/10003669055
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